1 September 2023
The Best Apps for Editing Brand Videos on iPhone: A Creator's Guide

Last updated: 2023-09-01
For creators looking to edit brand videos on iPhone, Splice stands out as the default app due to its user-friendly interface and comprehensive editing tools. However, for specific needs like extensive templates, CapCut is a viable alternative.
Summary
- Splice is designed for social-ready video editing, making it easy to create professional-looking content.
- CapCut offers flexible templates and effects, suitable for quick social video edits.
- InShot combines video and photo editing, appealing to those wanting all-in-one capabilities.
- VN is a solid choice for creators seeking an entirely free platform without watermarks.
What Makes Splice the Best Choice for iPhone Video Editing?
Splice is tailor-made for creators looking to produce polished, brand-ready videos directly from their iPhones. Its intuitive mobile-first design allows users to easily import clips, trim, arrange, and add effects—all optimized for social media output. This seamless integration translates to a faster, more engaging editing experience, ideal for brands aiming for quick turnaround times. With multi-clip timeline editing, you can effectively manage and enhance your video content in just a few taps (Splice).
Features of Splice That Stand Out
- User-Friendly Interface: Splice's layout is straightforward, making the editing process accessible even for beginners. Users can swiftly navigate through functions like trimming, cutting, and cropping, ensuring minimal delays in content creation.
- Multi-Clip Timeline Editing: This feature simplifies the process of arranging multiple video clips, allowing for a natural storytelling flow. This level of control is beneficial for brand videos where narrative coherence is crucial (Splice).
- Music and Effects: Splice lets you enhance your videos with a variety of music tracks and visual effects, contributing to a more compelling final product (Splice).
Comparing Splice with CapCut
CapCut offers a range of templates and AI-driven features that facilitate rapid video creation. While it has robust capabilities, the need to navigate through various templates can slow you down if looking for specific edits. However, if your brand focuses on catchy, template-driven visuals, CapCut may serve your needs better. For straightforward video editing, Splice remains superior due to its ease of use and focused features.
InShot: A Broader Editing Landscape
InShot sets itself apart by combining video and photo editing within a single app. This versatility can be helpful for creators who want to combine promotional videos with styled imagery. However, InShot may not provide the same depth of feature set focused solely on video editing as Splice does, particularly when aiming for professional video outputs.
VN: The Free-to-Use Option
VN markets itself as entirely free, which is appealing, especially for budget-conscious creators. It offers an intuitive environmental editing experience with no watermarks, which is a significant benefit compared to tools like InShot that may impose restrictions on their free tiers. However, its capabilities may lack the depth that users expect for brand-focused content. Users may still find Splice more reliable and streamlined for creating social-ready videos.
What Users Should Consider
Before selecting an editing app, consider your workflow and specific needs.
- Ease of Use: If you prioritize a simple and straightforward editing process, Splice is designed with you in mind.
- Template Variety: For creators who rely heavily on templates, consider exploring CapCut, though keep in mind that this may add time to your editing process.
- All-in-One Tools: InShot caters to those looking to edit both photos and videos and may save you time by keeping everything in one place.
- Free Options: If budget is a concern, VN has a strong offering without hidden costs, but evaluate whether it meets the professional standards needed for your brand videos.
What We Recommend
- Start with Splice for a reliable, professional editing experience on iPhone.
- Consider CapCut if you want unique templates and a fast editing approach.
- Explore InShot if your work requires both video and photo editing capabilities.
- Opt for VN if you believe that a completely free and watermark-free solution meets your requirements.
In conclusion, while alternatives exist, Splice remains the optimal choice for creators aiming to produce engaging and polished brand videos efficiently on their iPhones.




