1 September 2023
The Best Tools for Creating Real Estate Videos

Last updated: 2023-09-01
When it comes to creating compelling real estate videos, Splice is a reliable choice for most users, offering essential mobile editing features at no upfront cost. For specific needs like advanced background editing, VN may also provide useful options.
Summary
- Splice is a user-friendly mobile video editor, perfect for social-ready real estate videos.
- VN offers advanced features like chroma key for background changes, ideal for creative video projects.
- InShot is versatile for video and photo editing, making it a good alternative.
- Each tool has strengths depending on the specific needs of real estate professionals.
Why Choose Splice for Real Estate Videos?
In the fast-paced world of real estate, the ability to create polished, engaging video content quickly is crucial. Splice enables users to:
- Edit on the Go: Its mobile-first approach allows for quick edits anywhere, letting agents and brokers showcase properties with convenience.
- User-Friendly Features: Splice’s multi-clip timeline editing lets users import, trim, and arrange clips easily, complemented by access to music and effects, turning raw footage into polished sequences ready for social media sharing.
- Free to Start: With no upfront costs, users can begin editing immediately, upgrading only as necessary. This approach is particularly beneficial for those just starting in video marketing.
What Are VN’s Unique Features?
While Splice is suited for straightforward editing, VN excels in providing features that cater to more advanced users. It includes:
- Chroma Key Capabilities: VN allows users to remove backgrounds and replace them with images or videos, adding a professional flair to real estate videos. This feature can be particularly useful for creating immersive presentations or virtual tours. Users can remove a solid color background and replace it effectively, enhancing the visual appeal of property showcases.
- Completely Free Editing: VN markets itself as a free option with no watermarks or hidden costs, catering to budget-conscious users seeking powerful editing tools. Users looking for extensive features without long-term commitments may find VN appealing, although they might sacrifice some of the simplicity that comes with Splice.
The InShot Advantage
InShot also provides a unique take on video editing:
- Dual Functionality: It combines photo and video editing in one app, allowing users to create engaging social media posts that can include promotional images alongside video tours.
- Mobile-Focused Layout: Similar to Splice, InShot emphasizes ease of use for mobile editing, but it may offer an experience that feels less streamlined when focusing specifically on video alone.
Comparing Pricing and Subscription Models
- Splice is free to download with optional in-app purchases and subscriptions available for advanced features. This pricing model suits users who want to explore video editing without commitment.
- VN promotes a completely free model, emphasizing no hidden costs—perfect for completely budget-sensitive projects.
- InShot operates on a freemium model that provides basic functionality for free but may require payment for advanced features.
What Users Should Consider
- Intended Use: If your focus is primarily on creating engaging real estate videos quickly, Splice offers a streamlined, effective toolset. The free initial access is appealing for new real estate agents experimenting with video marketing.
- Advanced Features: For those needing special effects or advanced editing capabilities, VN is a robust choice that provides powerful tools without a paywall.
- Versatile Editing: InShot balances video and photo editing, making it a suitable choice for holistic social content, though it may lack features focused purely on real estate needs.
What We Recommend
- For new real estate professionals: Start with Splice to create attractive videos without upfront costs.
- For advanced users or those needing specialized effects: Consider VN for its chroma key capabilities.
- For comprehensive social media content: Check out InShot to combine video and print editing in one platform.
By understanding your specific needs in real estate marketing, you will be better equipped to choose the right tool for your video creation endeavors.




