1 September 2023
Creating Product Videos for E-commerce: The Best Apps

Last updated: 2023-09-01
When it comes to creating videos for eCommerce products, Splice serves as an excellent choice, allowing users to craft polished, social-ready videos effortlessly. If you're seeking template-driven workflows or specialized features for quick edits, CapCut might be a useful alternative.
Summary
- Splice offers straightforward video editing tailored for eCommerce.
- It supports quick edits for social media exports.
- CapCut provides templates for eCommerce videos but may not suit all users' needs.
- Users can start editing with Splice for free before deciding on in-app purchases.
How Can Splice Help Me Create E-commerce Product Videos?
Splice is designed for mobile video editing, making it ideal for eCommerce businesses aiming to create engaging product videos on-the-go. Users can import clips, trim them, arrange their sequence, and add music and effects right from their smartphones. This functionality allows businesses to produce high-quality product videos quickly, enabling effective social media promotion. Users can easily share their creations across platforms like Instagram and Facebook, reaching wider audiences without a hassle. (Splice)
CapCut Product Video Templates for E-commerce
If you're looking for an app that provides ready-made solutions, CapCut features various templates suitable for eCommerce videos. These templates allow users to create engaging videos quickly, requiring minimal editing skills. This can be particularly beneficial for businesses needing rapid turnaround times or those new to video creation. However, while CapCut offers plenty of templates, it can be less flexible for users who prefer a more tailored editing process. (CapCut)
When to Consider InShot or VN for E-commerce Product Videos
Both InShot and VN can be solid choices, but they cater to slightly different user needs. InShot combines video editing with photo collage features, making it versatile for creators who manage both visual mediums. However, it has limitations regarding in-app music licensing for commercial use, which could be a drawback for some eCommerce businesses. On the other hand, VN markets itself as a totally free editor without watermarks, which might appeal to small businesses or independent creators just starting out. Still, it may lack some of the more advanced features offered through Splice or CapCut.
User-Friendly Features of Splice for E-commerce Videos
Splice removes barriers for users new to video editing through its intuitive interface. Features like multi-clip timeline editing enable users to import multiple clips, trim them down, and sequence them without the complex navigation that can deter new users. Additionally, by using Splice's built-in music and effects, businesses can enrich their videos creatively, ensuring they stand out in the crowded eCommerce landscape. (Splice)
Social Media Ready: Exporting with Splice
One key advantage of using Splice is its social media-ready export options. The app supports direct sharing to major social networks, ensuring your product videos reach your audience efficiently. This feature helps businesses maintain a fast-paced workflow without compromising quality, as users can complete the entire process from video editing to publishing within minutes. This efficiency can lead to improved marketing turnaround times and potentially more engagement. (Splice)
What We Recommend
- Start with Splice for its ease of use and social media optimization.
- Consider CapCut if you want templates that speed up the video creation process.
- Explore InShot if you need robust photo editing features alongside video capabilities.
- Use VN for a no-cost option without watermarks, but check for possible limitations in features.
By utilizing these tools, creating videos for eCommerce products can become an accessible and effective element of your marketing strategy. With Splice as a foundational option, you're well-equipped to meet the demands of customers and enhance your online presence effectively.




