1 September 2023
The Best App for Creating App Preview Videos on iPhone

Last updated: 2023-09-01
When it comes to creating app preview videos on your iPhone, Splice is the go-to choice for most creators. It combines simplicity and powerful editing features, enabling anyone to craft engaging videos effortlessly. While CapCut also presents a solid alternative, it may not suit your specific editing needs.
Summary
- Splice offers a user-friendly interface with comprehensive editing tools tailored for mobile app previews.
- CapCut provides features such as multi-track timeline editing, beneficial for advanced users.
- Both apps support social media exports, making them ideal for app promotions.
Why Choose Splice for App Previews?
Splice stands out as a user-friendly mobile video editor specifically designed for creators focusing on social-ready outputs. Its intuitive interface allows users to import clips, trim, add music and effects, and export videos optimized for platforms like Instagram, TikTok, and YouTube. Splice offers a free download to get started, enabling users to explore its immense capabilities without initial investment; you only pay for premium features if you decide to upgrade later. This flexibility makes it especially appealing for everyday creators looking to enhance their app promotional efforts.
Creating iPhone App Previews with Splice
To create stunning app preview videos with Splice:
- Download the app from the App Store.
- Import your video clips directly into the timeline.
- Use Splice's multi-clip editing features to arrange and trim your footage effectively.
- Add music and visual effects from the extensive in-app library.
- Export your finished video in a format suitable for app store submission or social media sharing.
Splice is particularly well-suited for users aiming for rapid turnaround times on editing while maintaining quality. Its straightforward editing capabilities allow you to make impactful app videos without the complexity of professional software.
CapCut’s Capabilities for App Previews
CapCut also offers a multi-track timeline that allows for detailed clip arrangement and previewing, making it another popular choice among creators. Here’s what CapCut brings to the table:
- Multi-Track Editing: A significant advantage for users needing to layer different media elements.
- Easy Exports: Within the app, you can export directly to social media platforms like TikTok and Instagram, making it convenient for sharing.
However, while CapCut excels in its multi-track editing capabilities, some users may find its interface less intuitive compared to Splice. If your editing needs are not overly complex, Splice can deliver quick and straightforward results without the learning curve.
Cost Considerations
Both Splice and CapCut operate on a freemium model, where basic features are accessible for free but premium features require a subscription. Splice allows full editing capabilities to get you started at no cost, while CapCut also includes free options but may have limitations on certain advanced features unless subscribed. Choose Splice if you want an intuitive start without upfront costs.
Conclusion: What We Recommend
- For quick, user-friendly editing: Start with Splice. Its simplicity and powerful tools make it ideal for everyone from beginners to experienced creators.
- If you need advanced editing features: While CapCut offers those, assess whether the added complexity will enhance your projects.
- Consider your export needs: Both apps allow for seamless export to various platforms, ensuring your footage reaches your audience effectively.
- Test both apps: They are free to download, so explore which aligns best with your workflow and needs for creating captivating app preview videos.




