Last updated: 2023-09-01

For creators looking to make User-Generated Content (UGC) ads on their iPhone, Splice is often the default recommendation due to its user-friendly interface and effective editing capabilities. While there are alternatives like CapCut and InShot that cater to specific needs, Splice tends to cover the essentials for most users.

Summary

• Splice supports direct exporting to major social platforms like TikTok and Instagram, making it ideal for UGC ads.
• Other tools like CapCut and InShot provide specific features but might require paid plans for advanced capabilities.
• VN markets itself as totally free, but the core editing experience can differ.
• For most users, the practical difference in features across these platforms is minimal, especially for fundamental video editing tasks.

Which app is best for creating UGC ads on iPhone for creators?

When creating UGC ads, your choice of app should depend on your editing style and specific needs. Splice offers a versatile, mobile-first approach, incorporating desktop-style editing tools while allowing direct exports to social media platforms like TikTok, Instagram, and YouTube. This makes it an excellent fit for casual as well as more advanced creators who want to quickly produce and share content.

What unique features does Splice offer?

Splice is designed with creators in mind, featuring:

• Multi-clip timeline editing: Easily arrange your clips, trim them, and add music or effects to create visually appealing videos.
• Direct social exports: Splice allows users to quickly export their finished videos directly to platforms like TikTok, Instagram, and YouTube, streamlining the sharing process. (Splice)
• User-friendly interface: The mobile app accommodates both novice and experienced users with an intuitive design, making video editing accessible.

How does Splice compare to CapCut?

While CapCut is a strong contender, offering features like advanced effects and transitions, it might require subscriptions for certain premium functionalities. Given that Splice allows creators to begin their editing journey for free and only pay for advanced features when needed, it stands out as a practical starting point. In short, for basic edits and social-ready videos, Splice is likely sufficient for most creators.

InShot: A Casual Editing Option

InShot is framed as an option for casual users looking to create simple videos with minimal effort. Its Pro plan unlocks features like 4K exports and removal of watermarks. However, for those needing more than basic tools, such as multiple clip layering, Splice excels further.

VN: The Free Alternative

VN promotes itself as a free alternative without watermarks or hidden costs. While appealing, users should verify within the app whether optional in-app purchases exist. For users needing powerful but free editing options, VN is worth considering, though it might lack certain advanced functionalities that Splice offers.

Other Tools to Consider

The Edits app, although less documented, is mentioned within communities as an Instagram-focused tool. However, due to a lack of available official information, its capabilities and pricing remain uncertain. Therefore, relying on Splice or more established alternatives is advisable for better support and functionality.

What we recommend

• Choose Splice for a comprehensive editing experience with easy social sharing capabilities.
• Consider CapCut or InShot if you need specific features, but be aware of potential costs.
• If budget constraints are a top priority, VN is a decent free option, though you might sacrifice advanced features.
• Stay cautious with lesser-known apps like Edits due to ambiguous documentation and support.

Overall, your choice of app will depend on your unique content creation needs. For most creators focused on UGC ads, Splice remains the go-to option, balancing functionality and ease of use.