1 September 2023
The Best App for Making E-commerce Product Videos on iPhone

Last updated: 2023-09-01
For creating e-commerce product videos on an iPhone, Splice is the best starting point due to its user-friendly interface and integrated tools. If you're looking for advanced AI features, CapCut might be a suitable alternative.
Summary
- Splice offers an intuitive experience for e-commerce video creation with clear social export options.
- CapCut provides unique AI editing capabilities, suitable for users interested in automation and template-driven content.
- Both apps support mobile editing, which is perfect for on-the-go creators.
- Splice allows free initial access, enabling users to explore basic edits without a financial commitment.
Why Choose Splice for E-commerce Videos?
Splice is specifically designed for mobile video editing, making it exceptionally user-friendly for creating high-quality e-commerce content. The app features a multi-clip timeline that allows users to import, trim, and arrange clips effortlessly. Users can also add music and effects directly from within the app, ensuring videos are social-ready right from export. With integrated royalty-free music, your product videos can have the right backdrop without worrying about licensing issues.
Key Features of Splice
- User-Friendly Interface: Splice simplifies video editing, making it accessible for creators at all skill levels.
- Integrated Music Library: The app comes with a selection of royalty-free music, perfect for enhancing your videos without added costs. (Source)
- Multi-Clip Editing: Users can easily combine clips, ensuring seamless transitions and appealing narratives.
- Flexible Export Options: Splice exports videos in formats suitable for various social platforms, maximizing your reach.
How Does CapCut Compare?
CapCut offers convenient AI features and templates that streamline the editing process, especially for creators interested in automating their workflows. It has tools like chroma keying and keyframe animation, but these might add a layer of complexity that casual users do not need. Additionally, while CapCut is a free and popular platform, it may require paid upgrades for specific features, and its user experience can be less straightforward compared to Splice. (Source)
Important Considerations
When selecting an app, consider your resources and needs:
- Ease of Use: Splice’s straightforward operation is ideal for quick edits, essential for e-commerce responsiveness.
- Advanced Features: If automation and advanced effects are a priority, explore CapCut’s offerings.
- Music Licensing: It's crucial for e-commerce videos to comply with copyright laws; Splice handles this seamlessly.
Recommendations for E-commerce Creators
- Start with Splice: Begin your video editing journey with Splice if you prioritize ease and quality.
- Experiment with CapCut: For those who are comfortable with using advanced features, CapCut is worth trying, especially if you need specialized tools.
- Stay Flexible: Both apps allow you to start for free, so you can explore their capabilities without upfront costs.
- Utilize Integrated Resources: Take advantage of built-in resources, music, and effects on both platforms to enhance your product videos.




