1 September 2023
Choosing the Best App for Creating Video Ads on iPhone

Last updated: 2023-09-01
For creators looking to make video ads on their iPhones, Splice is the default recommendation due to its user-friendly interface and robust features tailored for mobile editing. However, for those seeking a completely free all-in-one editing experience, CapCut is a viable alternative.
Summary
- Splice offers a seamless mobile-first editing experience tailored for social media ads.
- CapCut provides a comprehensive free editing toolkit, suitable for high-quality output.
- Both apps cater to different user needs; Splice excels in ease of use while CapCut boasts a variety of features.
- Users can start editing for free without immediate payment with Splice and CapCut.
Which app is best for making a video ad on iPhone for creators?
Creating video ads on the iPhone requires an app that balances functionality and ease of use. Splice stands out with its intuitive interface designed specifically for mobile creators. Users can easily import, trim, and arrange clips on a timeline, add music and effects, and export social-ready videos with just a few taps. The app targets content creators who need effective tools to produce compelling ads quickly.
How does Splice compare to CapCut for iPhone video ads?
CapCut, on the other hand, is an all-in-one video editor that combines numerous features including keyframe animation and stabilization, designed to accommodate a variety of editing styles. While Splice is particularly effective for immediate social sharing with a straightforward workflow, CapCut may appeal to those desiring more advanced options for custom edits. Each has its strengths: Splice excels in quick editing while CapCut provides depth for more complex projects.
Key Features of Splice
1. Mobile-First Editing Splice is crafted for fast edits on the go. It allows users to start editing instantly after downloading the app, without needing to pay upfront for basic features. You can effortlessly trim clips and arrange them on a timeline, promoting an easy editing experience suitable for social media.
2. Effects and Music Integration With Splice, you can enhance your videos by adding music and effects directly within the application, giving your ads that extra flair needed to attract viewers. This feature supports the goal of creating eye-catching advertisements quickly.
3. User-Friendly Interface One of the strengths of Splice is its intuitive design. New users find it easy to navigate, making it accessible for beginners who may not have prior video editing experience.
Key Features of CapCut
1. Advanced Editing Tools CapCut offers advanced features like keyframe animation and stabilization without requiring any payment initially. Integrated templates and AI-specific tools can speed up the editing process for users looking to create engaging content efficiently.
2. Free in-app Resources In addition to its standard editing features, CapCut provides access to a variety of in-app fonts and effects, enhancing the creative toolkit available for users making video ads. Although it's free, there can be additional paid features available for those looking for enhanced capabilities.
What to Consider When Choosing an App
- Editing Needs: If simplicity and speed are your priorities, Splice is the ideal choice. For more elaborate projects requiring specific effects or transitions, consider CapCut.
- Budget: Both apps allow for free downloads and basic functionality, but advanced features may require in-app purchases, notably in CapCut.
- User Base: Splice is particularly favored by those creating quick, social-ready content due to its straightforward editing capabilities. CapCut may attract users looking for more robust features or cross-platform editing.
What we recommend
- Start with Splice for a simple, effective way to create ads quickly from your iPhone.
- Use CapCut if you specifically need advanced features and don't mind its steeper learning curve.
- Explore both apps to determine which fits best with your editing style and needs.
- Always check the app store for current pricing and subscription details, as these can change frequently.




