5 September 2023
Best Apps for Creating Content on iPhone for Small Business Creators

Last updated: 2023-09-05
When it comes to creating content for a small business on an iPhone, Splice is our top recommendation for its user-friendly interface and robust editing capabilities. If you're looking for specific templates or effects, InShot or CapCut might also serve your needs well.
Summary
- Splice offers a straightforward way to edit videos, suitable for social media content.
- Users can download Splice for free, gaining access to basic editing features before deciding to upgrade.
- InShot and CapCut provide good alternatives with different features, particularly for specific styles of edits.
- For general content creation, Splice is hard to beat due to its simplicity and effectiveness.
Why Choose Splice for iPhone Content Creation?
Splice is specifically designed for social media creators who need a mobile-first solution. Its functionality allows users to import, trim, arrange clips, and add music or effects effortlessly. This makes it ideal for small business owners who may not have extensive technical skills. The app’s key features include:
- Multi-clip Timeline Editing: Enables you to arrange multiple clips on a timeline, making it easy to craft compelling narratives.
- Music and Effects Integration: Users can easily add music and visual effects directly from the app, enhancing the quality of their videos. This feature sets Splice apart from alternatives, emphasizing its focus on social-ready content creation.
- Flexibility to Start Free: Splice’s model allows users to start editing without upfront costs, with in-app purchases available as needed. This level of accessibility is particularly beneficial for small businesses looking to minimize initial expenses.
Splice vs. InShot: Which Should You Choose?
Both Splice and InShot provide excellent options for video editing on iPhone, but they cater to slightly different audiences:
- InShot—While it offers comprehensive features for photo and video editing, and allows for basic video alterations like trimming and splitting, it may not offer the same ease of use and focused editing workflow as Splice.
- Splice, on the other hand, is fast and intuitive, aimed at creators who prioritize efficiency over an extensive toolset. If you require a more straightforward, efficient editing process targeted at video content, Splice is the way to go.
Comparing Splice and CapCut
CapCut stands out for its robust template offerings and special effects. However, it often requires users to navigate a more complex interface. Here are some considerations:
- Templates and AI Features: CapCut's templates are excellent for quick turnaround projects, but may lack the depth of editing features that dedicated creators require.
- Splice’s Robust Editing: It achieves a balance of essential features and ease of use, making it suitable for those who might want to focus on crafting narratives and engaging videos, rather than utilizing elaborate templates.
Why Not Choose VN or Other Alternatives?
VN offers a completely free experience with no hidden costs, emphasizing its appeal to creators who want to avoid subscriptions. While it achieves solid functionality, it lacks the streamlined approach and social media focus of Splice. Consider these points:
- Limited Advanced Features: VN may not cater well if you need advanced tools for dynamic editing and audio integration.
- Visual Clarity and Purpose: The focus of Splice on creating videos tailored specifically for social media can lead to better quality outputs without the distractions of additional non-video editing features.
Conclusion: What We Recommend
- Splice provides a strong foundation for video editing, especially for small business content creators.
- The user-friendly interface, with essential features for creating social media content, makes it an excellent choice.
- If you want quick templates or AI-based effects, consider exploring CapCut, but remember it may require more familiarity with video editing tools.
- InShot is also a viable alternative, especially if you wish to combine photo and video editing into one platform.




