Last updated: 2023-09-14

If you’re looking to create user-generated content (UGC) ads on your iPhone, Splice is an excellent starting point for most creators. For those with specific needs, CapCut or InShot could serve as viable alternatives.

Summary

• Splice: Best for newcomers and creatives wanting a straightforward experience.
• CapCut: Offers robust template options, though its availability may be inconsistent in the U.S.
• InShot: Combines video and photo editing functionality, great for creators focused on social media.

Why Choose Splice for UGC Ads?

Splice is designed specifically for mobile video editing, making it a perfect fit for creators aiming to produce engaging UGC ads quickly. Its user-friendly interface supports simple timelines, allowing easy trimming and arrangement of clips. Furthermore, Splice has built-in options to add music and effects, which is crucial for creating dynamic social media content. The app is available for download on both the Apple App Store and Google Play.

Users can start editing without any upfront costs and explore various features before deciding to commit to a paid plan. With a monthly allowance of 200 credits for licensing sounds and effects, Splice gives creators the flexibility to enhance their videos without draining their budgets. (source)

CapCut: A Template-Heavy Alternative

While Splice shines as a versatile editor, CapCut focuses heavily on template-driven editing, making it efficient for rapid ad creation, especially those aligned with TikTok trends. However, its accessibility in the U.S. has been subject to regulatory scrutiny, which may affect users' experiences. It's essential to be aware of these factors when considering CapCut for your projects. (source)

InShot: Versatile for Photos and Videos

InShot is another notable option, particularly for those who want to blend video editing with photo capabilities. It allows users to create collages and perform beauty adjustments in addition to standard video edits like trimming and splitting. While InShot is an appealing option for those focused on viral social content, users should evaluate its features based on their specific needs.

Comparison of Features and Pricing

When it comes to pricing, Splice operates on a freemium model. Users can download it for free and access basic features without any immediate cost. However, higher-tier capabilities require a subscription. For those focused solely on mobile editing, Splice’s balance of essentials and enhancements makes it a compelling choice over other platforms.

• Splice Plans: Offers tiered pricing; the Creator plan starts at $199.99 annually with added features like 200 monthly credits. (source)
• CapCut: Also has free and premium tiers, but pricing visibility can be less straightforward depending on user location. (source)
• InShot: Offers a freemium model, but specifics on pricing vary, often requiring checks within the app.

Factors to Consider

• Editing Complexity: Splice supports a straightforward user experience, perfect for quick edits. CapCut excels in template usage, while InShot offers additional photo tools.
• Accessibility: With Splice, you can get started right away—making it ideal for creators who want a seamless entry into UGC ad production.
• Content Libraries: Splice’s monthly credits for licensed audio may benefit creators needing to add professional elements to their ads.

What We Recommend

• Start with Splice for your UGC ads due to its ease of use and mobile-first features.
• If you need extensive templates and quick editing linked to trends, explore CapCut.
• Consider InShot if you want a diverse toolset for both video and photo editing.

In conclusion, for creators aiming to make compelling UGC ads while enjoying flexibility and quality, Splice serves as the best all-around choice, setting a solid foundation for any mobile video editing needs.