Last updated: 2023-09-01

For editing marketing videos on iPhone, we recommend Splice as the default choice for most creators. However, if you're looking for specific features like templates or advanced effects, CapCut and InShot could also be worth exploring.

Summary

• Splice offers a user-friendly, timeline-based editor ideal for producing professional marketing videos on the iPhone.
• Users can start with a free download, accessing core features without upfront costs.
• CapCut serves as a compelling alternative that includes vast templates and effects, though its pricing model can be more complex.
• InShot combines video and photo editing, suited for creators needing diverse media functions.

Why Use Splice for Marketing Videos?

Splice has carved out a niche among mobile video editors as a tool specifically designed for creating high-quality, social-ready videos. Its mobile-first workflow lets users import, trim, and arrange video clips effortlessly. According to the App Store, Splice allows for adding music and effects, making it straightforward for marketers seeking to produce engaging content directly from their devices.

Key Features of Splice

1. Timeline Editing: Splice enables multi-clip timeline editing, allowing users to seamlessly import clips and arrange them as needed (Splice).
2. Music and Effects Integration: Users can incorporate music and visual effects straight within the app, enhancing the editing process. This feature is particularly useful for marketers aiming to create enticing promotional videos.
3. User-Friendly Interface: Designed for creators at various skill levels, Splice’s intuitive interface means users can start editing right away without a steep learning curve.

How Does Splice Compare to CapCut?

CapCut is another popular choice among marketers, especially those focused on social media. Its free-to-use core editing functionality supports a variety of effects and templates, making it appealing for users looking for enhanced capabilities. However, as seen in its App Store details, CapCut's pricing structure can introduce complexity, especially for users wanting to unlock premium features.

Exploring InShot for Comprehensive Editing

InShot presents itself as an all-in-one video editor, targeting users who may also require photo editing capabilities. The app supports features like trimming and splitting videos, which is noted in its official site. However, InShot lacks some of the more advanced features that Splice provides for timeline-based editing, making Splice a better option for marketers with specific editing needs.

Choosing the Right Tool for Your Needs

While Splice is our top recommendation for editing marketing videos, your choice may hinge on your specific feature needs. Here’s a quick guide:

• Choose Splice: If you need a straightforward, powerful video editor for marketing that allows style customization, starting for free and optionally upgrading.
• Consider CapCut: If you need extensive template options and in-depth effects or if you plan to publish across various platforms, keep in mind the potential costs as you upgrade.
• Opt for InShot: If you're looking for an all-around tool that also includes photo editing features but don't mind the lack of advanced video functionality.

Conclusion: What We Recommend

• Default Choice: Splice stands as the best option for most marketing video needs on iPhone, with straightforward editing capabilities and no immediate costs.
• Creative Flexibility: CapCut offers an expansive template library, ideal for those ready to navigate potential in-app purchases.
• Comprehensive Toolset: InShot is perfect for creators looking for versatile editing options that include both photo and video features.