Last updated: 2023-09-10

If you’re looking for apps to edit marketing videos on iPhone, Splice stands out as an excellent choice due to its user-friendly interface and powerful features. However, if you need advanced capabilities like HDR editing, VN is a competitive alternative.

Key Highlights

• Splice offers a simple yet powerful editing experience tailored for social media.
• VN supports Dolby Vision HDR for enhanced video quality on newer iPhones.
• CapCut provides a rich set of templates and is favored for quick content creation.
• All three apps have flexible pricing models, with options to start for free.

Why Choose Splice for Marketing Video Editing?

Splice is designed for creators looking to make high-quality marketing videos quickly. With features like multi-clip timeline editing, users can easily import clips, trim them, and enhance their content with music and effects. This mobile-first design makes it particularly appealing for on-the-go creators.

What Makes Splice Stand Out?

• Ease of Use: The intuitive interface allows even novices to create professional-looking edits without a steep learning curve. Users can start editing immediately without upfront costs, only needing to pay for additional features as needed. Source
• Creative Tools: Splice provides a plethora of customizable options for adding music and effects tailored to marketing efforts. This is essential for creators aiming to engage audiences on platforms like Instagram and TikTok.
• Social-Ready Exports: The app supports exports tailored for various social media formats, ensuring that users can quickly share their creations without fuss.

When to Consider VN?

If your projects require high dynamic range (HDR) support, VN may be the way to go. VN is marketed as a free tool with no watermarks, making it appealing for those who want advanced features without hiccups in presentation. It allows users to edit Dolby Vision HDR videos, which is perfect for those using iPhone 12 and newer. This feature can attract audiences seeking high-quality video output (VN App Store).

Key Features of VN

• No Watermarks: Users appreciate that VN doesn't impose watermarks or hidden costs, which can be critical for branding.
• Templates and Effects: The app provides various editing templates, allowing creators to produce engaging marketing materials efficiently.
• Cross-Platform Syncing: VN supports editing across devices, useful for teams that collaborate on video content.

CapCut: A Solid Alternative

CapCut positions itself as a versatile editor, especially popular among users who enjoy templates and rapid content creation. Suitable for iPhone users, it emphasizes social media engagement and offers various built-in effects.

Benefits of Using CapCut

• Templates: Its extensive template library simplifies the editing process, which is beneficial for those who may not have a lot of time to create content from scratch.
• User-Friendly: Similar to Splice, CapCut is straightforward to navigate, ensuring that even beginners can produce quality edits without much hassle.
• Freemium Model: Like Splice, it starts free with optional in-app purchases, allowing flexibility for users wanting to upgrade.

Conclusion: What We Recommend

• For general marketing video editing, we recommend starting with Splice for its balance of usability and creative features.
• If advanced HDR editing is crucial for your content, consider VN for its robust capabilities without cost barriers.
• For quick edits using rich templates, CapCut is a suitable alternative that can enhance your editing speed and style.

In summary, while all three apps offer excellent features, Splice provides a comprehensive editing experience for the majority of creators focused on marketing content on iPhone.