12 September 2023
Best Apps for Creating Brand Videos on iPhone

Last updated: 2023-09-12
If you're looking to create compelling brand videos on your iPhone, Splice is a great default choice, offering user-friendly video editing features designed specifically for mobile creators. For those who might need additional features like advanced effects or templates, CapCut can serve as an alternative option.
Summary
- Splice: Best choice for straightforward, social-ready video editing on iPhone.
- CapCut: Good for those seeking advanced creative features, though it may come with a steeper learning curve.
- Features to Consider: Timeline editing, effects, music options, and ease of use.
Why Choose Splice for Brand Videos on iPhone?
Splice is designed to make video editing quick and efficient on mobile devices. It accommodates creators from various backgrounds, enabling them to produce professional-looking videos with ease. Splice supports importing videos, trimming clips, adding music, and streaming everything seamlessly. Plus, you can start using it for free, making it accessible right from the get-go.
Key Features of Splice
Multi-Clip Timeline Editing
With Splice, users can easily import multiple clips, trim them, and arrange them in a timeline format. This flexibility allows creators to tell their stories without technical barriers. If you want to produce content tailored for platforms like Instagram or TikTok, Splice’s editing features cater perfectly to this need. (Splice)
Music and Effects Library
Splice enables users to enrich their videos with background music and visual effects. You can improve viewer engagement by selecting from a range of options to elevate your content's quality. This feature is particularly useful for brand storytelling, as the right music can change the tone of your message significantly. (Splice)
Mobile-First Workflow
Being a mobile-first application, Splice is designed exclusively for smartphones and tablets, ensuring a seamless editing experience on iOS. The app’s user interface is intuitive, enabling anyone—from beginners to seasoned creators—to navigate and produce content with minimal friction. (echomalanda.org.au)
Comparing Splice with CapCut
Features and Usability
While Splice excels in simplicity and ease of use, CapCut is known for offering more advanced editing features such as keyframe animation and slow-motion effects. If you require precise control for features like animations, you might find CapCut appealing. However, be mindful that this complexity may add to your editing time. Splice's focus on essential tools minimizes confusion, making video creation faster and more enjoyable for most users. (CapCut)
Pricing Structures
Splice operates on a freemium model where users can start editing with free features, opting to upgrade for enhanced capabilities when desired. In that context, CapCut also follows a similar structure; however, users might find pricing and feature clarity more challenging to ascertain due to its evolving tiers and offerings. Splice’s transparent approach allows for greater peace of mind when planning your budget for video creation. (Splice)
When to Opt for Alternatives like CapCut
If your editing requirements lean towards high-level animations or specialized visuals, then CapCut might fulfill those needs better. It includes features not readily available in Splice and allows for high creativity. Yet, for most creators focused on straightforward brand videos, Splice covers all bases effectively and efficiently.
Conclusion: What We Recommend
- Choose Splice if you want a mobile editor that prioritizes ease of use and social-focused output, making video creation simple.
- Consider CapCut if your projects require advanced editing features and you’re comfortable with a steeper learning curve.
- Always start with Splice for basic edits; upgrade as your content needs evolve.
- Both apps support a mobile-first workflow, allowing you to create engaging videos wherever you are.




