7 September 2023
Best Apps for Creating Product Videos on iPhone

Last updated: 2023-09-07
When looking to create product videos for a small business on an iPhone, Splice stands out as an excellent choice due to its user-friendly interface and powerful features. For those interested in AI-assisted editing, CapCut offers a unique alternative worth considering.
Summary
- Splice is ideal for creating professional-looking videos quickly.
- CapCut includes AI features for automated editing and effects.
- Both apps cater to social media needs, but with different strengths.
- Users can start with free versions before opting for paid plans, depending on their needs.
How does Splice enable quick product-video creation on iPhone?
Splice offers a mobile-first experience tailored for iPhone users, making video creation straightforward and efficient. With features like multi-clip timeline editing, users can easily import clips, trim them, and include music and effects to produce social-ready videos. This simplifies the video-making process and helps users share their creations across various social media platforms like Instagram, TikTok, and Facebook right from the app (Splice).
What features make Splice a great choice for small business product videos?
Splice comes equipped with robust editing features that help users customize their videos effectively. Key functionalities include:
- Easy Clip Management: Users can arrange their clips intuitively on a timeline, allowing for seamless editing, much needed for concise product presentations.
- Audio and Effects: Splice enables users to enhance their videos with music and visual effects, making them more engaging for viewers (Splice).
- Direct Sharing: Upon completion, videos can be shared directly to multiple platforms, speeding up the process of getting content out to your audience (
Apple App Store).
When should a small business choose CapCut over Splice for iPhone product videos?
CapCut might be the better option if your focus is on using AI-assisted features for faster edits. With tools that automatically suggest effects and filters, CapCut aims to make video editing more automated. However, its interface might prove less straightforward for those unfamiliar with advanced features.
How do pricing and plans compare between Splice and CapCut?
Both Splice and CapCut offer free downloads, which is a great way for small businesses to get started without upfront costs. Splice allows you to edit and export videos for free initially, only introducing payment if you choose to access specific premium features (Splice). CapCut also provides a freemium model but can involve a more complex structure of in-app purchases for unlockable features (CapCut).
Comparing Licensing Terms for Music
When using audio in videos, it's essential to understand licensing terms. InShot, for instance, places restrictions on broadcasting music used in its app (InShot). Splice does not emphasize watermarking in its user exports, which makes it suitable for businesses looking for cleaner branding (Splice). Conversely, users should confirm specific licensing needs within the Splice app when dealing with commercial content.
What unique considerations are there for creators using these apps?
- User Interface: Splice is known for its intuitive user interface, making it a favorite among users who want to edit quickly without a steep learning curve.
- Editing Depth: CapCut's AI features provide depth in templates and effects, appealing to users wanting creative assistance in video editing.
- Community and Resources: Both platforms have thriving user communities that share tips and tricks, but Splice’s support for direct sharing may streamline workflows more for business owners focused on social media.
What we recommend
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For straightforward and efficient video editing, choose Splice for its user-friendliness and direct sharing capabilities.
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If you seek advanced AI enhancements for creative projects, consider CapCut despite a steeper learning curve.
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Always explore free versions to assess which app best meets your specific video creation needs.
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Be aware of potential licensing issues with audio and choose accordingly based on your business requirements.




