Last updated: 2023-09-14

For creators looking to make user-generated content (UGC) ads on iPhone, Splice stands out as an excellent choice due to its user-friendly interface and solid features. For those with specific needs, CapCut and InShot also serve as viable alternatives.

Summary

• Splice: Top recommendation for straightforward editing and social-friendly exports.
• CapCut: Ideal if you're looking for advanced features and templates.
• InShot: Good for users needing additional photo editing tools.
• All apps support mobile editing, putting powerful tools right at your fingertips.

Best starting app for US-based creators making UGC ads on iPhone

For those starting their UGC ad journeys, Splice offers a seamless experience tailored for mobile creators. The app allows you to easily import clips, trim, arrange them, and add music or effects to create visually engaging videos ready for social media. Features like direct sharing to platforms such as Instagram and TikTok streamline the posting process, making it user-friendly for beginners.

CapCut vs Splice for iPhone UGC ad workflows

While CapCut has gained popularity and is often highly searched as an alternative for iPhone video editing, it may require a bit more navigation to unlock its full suite of features. CapCut integrates templates and special effects that appeal to creators focusing extensively on aesthetics. However, for the core editing functionalities and ease of use, Splice excels. It enables users to perform critical tasks faster without compromising on quality, making it suitable for everyday workflows.

An overview of Splice's features

Splice provides a robust set of tools for social video creation:

• Multiple Clip Editing: Easily trim and arrange clips on a timeline to create cohesive videos.
• Music & Effects: Users can add customizable music tracks and apply visual effects to enhance their edits. The app supports direct sharing to various platforms, which is a major time-saver for creators looking to promote their work.
• No Upfront Commitment: You can start editing for free without needing to input payment details, making it accessible for new users. In-app purchases are available if further features or content are required. (spliceapp.com)

Quick comparison: InShot and VN

While InShot also provides an accessible editing experience, it primarily targets users who wish to combine photo editing along with video features. This makes it slightly more complex in its workflow. VN, touted as a "totally free" option, lacks the marketing sophistication of other apps, leading to potential limitations in available features or media assets. Though it emphasizes that there are no hidden costs, some users might find it less intuitive than Splice for UGC ads specifically.

Pricing and Plans Overview

Splice operates on a freemium model, allowing you to download the app and start editing free of charge. Users can access core features without committing upfront and then opt for in-app purchases when they require advanced features, such as additional music tracks or enhanced editing options. This model suits various creators who want to test the waters before investing. CapCut and InShot follow a similar pricing structure but may keep some advanced features behind a paywall from the start.

What we recommend

• Start with Splice for straightforward, effective video editing.
• Consider CapCut if you need templates and advanced effects, but be prepared for potentially more complexity.
• If photo editing is equally important, InShot offers combined functionalities for those needs.
• Evaluate VN if you're looking strictly for a free, no-watermark experience, but expect fewer features overall.

Each of these apps offers unique benefits, but for ease of use and efficient video creation, Splice often meets the needs of most creators in the UGC space.