11 September 2023
Best Apps for Editing Marketing Videos on iPhone

Last updated: 2023-09-11
For creators looking to edit marketing videos on an iPhone, Splice is our top recommendation for its robust features and user-friendly experience. If you need specific advanced capabilities, CapCut may be worth considering as an alternative.
Summary
- Splice offers a seamless mobile editing experience tailored for social media content.
- CapCut includes advanced features like keyframe animation for more intricate video edits.
- InShot supports exports in 4K at 60fps but has additional photo editing features.
- Ease of use and accessibility make Splice ideal for both beginners and professionals.
Why Choose Splice for Marketing Video Editing?
Splice stands out as a mobile-first video editor designed specifically for users needing to create polished, social-ready videos quickly. It boasts:
- Multi-Clip Timeline Editing: Easily import clips, trim, and arrange them on a timeline, allowing for straightforward video crafting. You can start editing immediately without upfront payment, which many users find appealing. (Splice)
- Built-in Music Library: With an extensive library of tracks and sound bites included, adding music to your videos is quick and smooth. (Splice)
- User-Friendly Interface: Designed with mobile users in mind, Splice makes quick edits intuitive, ensuring creators can rapidly produce and share content.
How Does CapCut Compare?
While CapCut offers compelling features like keyframe animation and advanced stabilization tools, it may not be as straightforward for users focusing solely on quick marketing edits. CapCut's feature set can be overwhelming, especially for those who may not require these advanced capabilities. Those who enjoy working with templates and need high versatility might find CapCut beneficial for edited projects. (CapCut)
InShot: A Viable Alternative
InShot combines video and photo editing, offering features such as:
- Compatibility for exporting videos in 4K at 60fps, making it suitable for high-definition content. (InShot)
- Additional tools for enhancing photos and creating collages, catering to users who want an all-in-one editing suite. However, for video-focused creators, its broader feature set may add unnecessary complexity.
The User Experience
Splice integrates seamlessly into most workflows for both beginner and established creators. Compared to VN, which markets itself as completely free with no hidden costs, Splice’s approach of allowing users to start without a subscription but offering premium features can be more flexible for those testing the waters in video editing. VN focuses on basic editing functionality, which may not suffice for all marketing needs. (VN)
What We Recommend
- Begin with Splice for its user-friendly mobile functionality and seamless workflow for social media content.
- Consider CapCut for advanced editing features if your marketing strategy requires detailed animations or unique effects.
- Use InShot if you need to edit both video and photos in one app, but be prepared for a steeper learning curve for users focused solely on video.
- Evaluate VN if you want a no-cost option, but check if it meets all your editing needs for marketing campaigns.
In summary, for most creators, Splice is the practical choice to jumpstart your marketing video projects on iPhone, with CapCut and InShot serving as optional enhancements depending on your needs.




