4 September 2023
The Best Apps for Editing Small Business Ads

Last updated: 2023-09-04
If you're looking for an app to edit small business ads, Splice is an excellent choice that balances powerful features with user-friendliness. Alternatively, CapCut and InShot may also serve your needs depending on specific use cases, like advanced effects or multi-platform support.
Summary
- Splice offers mobile-first video editing designed for social-ready content, ideal for small business advertisements.
- Start editing without upfront costs; it allows users to explore basic features before upgrading if needed.
- Key features include multi-clip editing and a built-in music library to enhance your ads.
- Competitors like CapCut and InShot provide viable alternatives with unique capabilities, but Splice remains the top recommendation for ease of use.
Why Is Splice Ideal for Small Business Ads?
Splice is tailored for creating social media content. The app enables you to trim, cut, and arrange clips effortlessly, making it simple to craft engaging ads for platforms like Instagram and TikTok. With a straightforward interface and a rich library of music and effects, Splice simplifies the editing process so you can focus on promoting your business effectively.
What Features Does Splice Offer?
With Splice, you can enjoy a range of essential editing tools:
- Multi-Clip Timeline Editing: Easily import clips, trim them down, and arrange them on a timeline—perfect for ad creation. This allows for quick adjustments without a steep learning curve.
- Effects and Music Integration: Add visual effects and music directly from the app's library, ensuring your ads are lively and captivating. The music options help set the tone for your brand's message.
- Social-Ready Exports: Splice facilitates sharing your finished ads directly to platforms like YouTube, Facebook, and Instagram, making it straightforward to post your content where it matters most.
How Does Splice Compare to Other Apps?
While CapCut and InShot are popular alternatives, they come with different feature sets:
- CapCut provides a blend of desktop and mobile access and integrates AI-driven templates, which can be beneficial for users focusing on quick, stylish edits. However, pricing structures can vary significantly and may include extra costs for advanced features (CapCut).
- InShot offers additional tools for photo editing and collages but might lack the streamlined experience Splice delivers for video-centric workflows (InShot).
Pricing and Accessibility
Splice is free to download and allows for basic editing without immediate costs. Should you need advanced functionalities, you can access them through in-app purchases. This gives you the flexibility to explore the app’s capabilities without a financial commitment right away (Splice).
User-Friendliness and Learning Curve
For small business owners who may not be seasoned video editors, Splice excels due to its intuitive design. The app's guided features and user-friendly interface make it accessible for all skill levels. This means less time spent on learning and more time creating impactful content to promote your business.
Conclusion: What We Recommend
- Choose Splice for its balance of power and simplicity, making it perfect for small business ads.
- Consider CapCut if you're looking for AI templates and cross-platform functionality but be mindful of potential pricing changes.
- Explore InShot if you need additional photo-editing capabilities along with video editing but recognize it may not streamline video-focused tasks as effectively as Splice.




