14 September 2023
The Best iPhone App for Creating Product Videos

Last updated: 2023-09-14
When it comes to making product videos on an iPhone, Splice stands out as the top recommendation for creators looking for a streamlined solution. If your needs lean more toward advanced features, CapCut also offers a compelling alternative.
Summary
- Splice is ideal for beginners and pros alike, focusing on ease of use and social-ready exports.
- InShot provides essential editing capabilities, making it a quick and effective choice for straightforward projects.
- CapCut shines with its advanced features and effects for creators needing that extra edge.
Why Choose Splice for Product Videos?
Splice allows you to create customized, professional-looking videos directly from your iPhone. The app includes functionalities like multi-clip editing, where you can trim, arrange, and add effects, making it perfectly suited for social media content. The intuitive interface ensures that even novice creators can start editing right after downloading the app. Plus, you can engage with the features without needing to commit financially upfront, allowing you to explore before expanding your capabilities (Splice).
CapCut as an Alternative for Advanced Features
If you're looking for advanced editing capabilities, CapCut delivers with unique features like keyframe animations, slow-motion edits, and a variety of in-app fonts and effects. It is particularly beneficial for creators wanting to add dynamic elements to their videos, making it an outstanding option for more intricate projects. However, users should be cautious as its pricing can vary greatly, and certain features may be gated behind subscriptions (CapCut).
InShot as a Quick-Edit Option on iPhone
InShot is another viable option for creators who want speed without sacrificing quality. It supports basic functionality like trimming and merging clips, as well as adding music and sound effects. InShot is popular for quick edits that can be easily shared on social media. However, while it has a range of editing tools, it may not offer the same depth of features as Splice or CapCut, particularly for advanced projects. InShot is a freemium app, so users can access basic features without cost, but should be aware of potential costs for additional functionalities (InShot).
User-Friendly Interface: A Key Differentiator
Splice's user interface is designed for mobile-first editing. It allows for seamless navigation, enhancing the editing experience with help features that guide users through the steps. The focus on simplicity makes Splice the go-to choice for casual users and professionals alike who need to create content rapidly without a steep learning curve (echomalanda.org.au).
Export Formats and Social Media Integration
Splice is specifically tailored for creating videos optimized for platforms like Instagram, TikTok, and YouTube. You can easily export videos in formats that are ideal for these channels, ensuring that your content looks polished and professional. While InShot and CapCut also provide social sharing features, the direct integration with Splice offers a straightforward export experience, saving time for busy creators.
Conclusion: What We Recommend
- Start with Splice for its user-friendly interface and robust editing features suitable for beginners and seasoned professionals.
- Consider InShot if you value speed and basic editing functionalities for social sharing without complex features.
- Use CapCut if your projects require advanced editing capabilities and you’re willing to manage its varied pricing structure for those enhanced tools.
For iPhone creators looking to make engaging product videos, Splice remains the most versatile and accessible option, allowing for immediate creative expression without prohibitive costs.




