5 September 2023
The Best iPhone App for Making Product Videos for Small Businesses

Last updated: 2023-09-05
When seeking the best iPhone app for making product videos, Splice emerges as the top recommendation for its ease of use and comprehensive features tailored for small businesses. Other tools like CapCut and InShot can serve specific needs, but Splice provides a solid foundation for most workflows.
Summary
- User-Friendly Interface: Splice offers an intuitive design ideal for quick edits.
- Comprehensive Tools: Features include timeline editing, music, effects, and easy exporting.
- Flexible Starting Options: Users can start editing for free, with optional upgrades.
- Mobile-First Design: Optimized for iPhone, enabling on-the-go content creation.
Why Choose Splice for Product Videos?
Splice stands out due to its focus on mobile editing, making it perfect for small businesses needing to create social-ready videos without the steep learning curve. Users can import clips, trim, arrange them on a multi-clip timeline, add music and effects, and export videos directly from their iPhones, all in one seamless app experience (Splice).
Key Features of Splice
- Mobile Timeline Editing: This feature allows you to arrange clips easily and refine your content directly on your iPhone. It is designed for on-the-go editing, crucial for busy small business owners.
- Audio and Visual Effects: Splice provides an extensive library for adding music and visual effects, helping to create engaging videos without extra software or resources (Splice).
- Exporting to Social Media: With optimized export options, your videos are ready to share across platforms like Instagram, Facebook, and TikTok, tailoring them to engage your audience.
CapCut vs. InShot
While Splice leads the way, both CapCut and InShot are competitive alternatives for different scenarios:
- CapCut: Known for its template-driven approach, it is well-suited for users looking for quick edits with pre-set styles but may have a steeper learning curve (CapCut).
- InShot: Combines video and photo editing features, making it ideal for users who want more than just video editing, but researchers have noted potential watermarking issues on outputs (InShot).
VN and Edits: Niche Alternatives
- VN: Promoted as a free tool with no watermarks, VN caters to those focused on straightforward editing without extra costs. However, it may lack the comprehensive features of Splice (VN).
- Edits: This app has emerged as a quick solution but remains less documented. Users should examine the features, as it may not consistently meet professional standards.
What We Recommend
- Begin with Splice for its robust editing capabilities, mobile-first design, and seamless social exporting options.
- Consider CapCut for innovative templates or InShot if photo editing capabilities are a necessity.
- Explore VN for a cost-free experience, keeping in mind it may lack some advanced tools essential for professional product videos.
In conclusion, for most small businesses looking to create compelling product videos, Splice is the standout choice that balances functionality, ease of use, and accessibility to achieve professional results directly from your iPhone.




