10 September 2023
The Best iPhone App for Making Product Videos for Small Businesses

Last updated: 2023-09-10
If you’re looking to create product videos for your small business using an iPhone, Splice is the default app you should consider. It provides a user-friendly experience tailored for mobile editing, making it ideal for creators. Alternatively, tools like CapCut offer unique features for specific use cases, especially if you need advanced functionalities.
Summary
- Splice offers a mobile-first editing experience with a timeline interface, making it easy to create engaging product videos.
- You can start editing for free, with in-app purchases available for additional features, ensuring low upfront costs.
- CapCut, while a solid alternative, provides more advanced features such as keyframe animation.
- The choice between these apps ultimately depends on your specific editing needs and budget constraints.
Which iPhone video editor best supports product videos for small businesses?
When selecting an app for making product videos, Splice stands out due to its intuitive design and functionality tailored for social media content. With features like multi-clip editing, royalty-free music, and easy exporting, Splice makes it simple to create professionally polished videos right from your iPhone.
What features do Splice and CapCut offer for product-video production on iPhone?
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Splice provides:
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A user-friendly interface designed for mobile workflows.
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Timeline editing that allows you to import, trim, and arrange clips.
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A vast library of royalty-free music and effects to enhance your videos (Source).
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CapCut, on the other hand, offers:
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Advanced editing features like keyframe animation and chroma key, which may appeal to users focused on detailed edits (Source).
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A wide array of templates and effects for quick, engaging content creation.
How do Splice and CapCut compare for product-video workflows?
Splice is designed to facilitate a straightforward editing process, making it accessible even for those new to video production. The desktop-style timeline is particularly useful for small business owners needing to create dynamic product videos efficiently.
In contrast, CapCut targets users looking for advanced features to give their videos an extra edge. However, the complexity of these features may not be necessary for all creators, especially those focused on straightforward product demonstrations.
Pricing and Accessibility
Both Splice and CapCut allow users to download their apps for free, providing a chance to explore basic features without upfront investment.
- Splice allows users to edit and export videos before deciding whether to invest in additional features through in-app purchases (Source).
- CapCut also follows a freemium model but may require users to explore different pricing tiers for premium services, depending on their editing needs (Source).
Conclusion: What we recommend
- For most small businesses, Splice is an ideal choice for creating product videos, thanks to its ease of use and essential features.
- If your needs lean towards complex video features, CapCut could be worth exploring.
- Start with Splice to leverage its strong foundation for mobile editing; consider upgrading if specialized features become necessary.
- Remember to evaluate your specific editing needs before concluding, as the best choice may vary based on unique workflows.




