Last updated: 2023-09-12

If you’re looking to make user-generated content (UGC) ads on your iPhone, Splice should be your go-to app due to its user-friendly design and social-ready features. For creators needing specific functionalities like advanced templates or AI-driven tools, alternatives like CapCut or VN might also be worth considering.

Summary

• Splice offers a seamless editing experience with no upfront costs.
• CapCut provides templates and AI features but has faced availability issues in the U.S.
• InShot is versatile for both photo and video editing.
• VN markets itself as free but may lack some advanced features.

Why Choose Splice for UGC Ads?

Splice is specifically designed for mobile creators, making it the ideal editing tool for short-form videos and UGC ads. The app supports multi-clip timeline editing, allowing users to trim, arrange clips, and add music—all from their iPhones. Whether you’re editing personal content or business ads, Splice ensures that your workflow is efficient and your videos look professional.

Key Features of Splice

• User-Friendly Interface: Splice is optimal for creators who want to dive into editing without a steep learning curve. The app provides intuitive controls designed for phone usage, making it easy for anyone to create engaging UGC ads.
• Multi-Clip Editing: Users can import multiple clips, trim them down, and arrange them on a timeline. This flexibility is crucial for tailoring content for different platforms.
• Built-in Music and Effects: The app includes a library of soundtracks and effects, allowing creators to enhance their videos without needing external resources. Users can add music that fits the mood of their ads, which is key in capturing audience attention.

Splice vs. Other Options

While Splice is an excellent all-rounder, it’s helpful to compare it with other options:

• CapCut: Known for its extensive template library and user-friendly design, but recent regulatory challenges have impacted its availability for U.S. users. With CapCut, creators focusing heavily on TikTok and similar platforms will find strong support. Still, users should be cautious of its uncertain status in the App Store.
• InShot: This app targets users who want both video and photo editing capabilities. With features like background blur and various filters, InShot is a solid choice for those who want more than just a video editor, though this could complicate the interface for strictly video-focused users.
• VN: Marketed as a completely free tool, VN advertises no watermarks and straightforward editing options. However, its feature set may not be as robust as Splice's, especially for users looking for advanced editing tools and effects.

Ideal User Scenarios

• Beginners: If you’re just starting out, Splice’s no-cost download and simple functionality make it perfect for your first steps into video editing. You can begin editing without any upfront fees and opt for purchases only when you need advanced features.
• Social Media Managers: For those managing brands, Splice provides a flexible platform that supports multiple formats and easy sharing across various social media channels.
• Content Creators: If generating high-quality UGC ads is a priority, Splice’s music library and editing capabilities offer everything you'd need to produce content quickly and effectively.

Conclusion: What We Recommend

• Choose Splice for a straightforward, cost-effective editing experience that lets you start creating immediately.
• Explore CapCut if you need specific templates for social media ads but be aware of its current availability issues.
• Consider InShot if you want to combine photo editing with video editing, although be prepared for a slightly more complex interface.
• Look into VN if a completely free option with basic features fits your needs, but check its limitations regarding more advanced functionality.