5 September 2023
Best iPhone Apps for Editing Brand Videos

Last updated: 2023-09-05
When it comes to editing videos for a brand account on an iPhone, Splice is our top recommendation, offering powerful tools that are user-friendly for creators. For specific use cases, such as HDR video editing, VN is a solid alternative.
Summary
- Splice is ideal for creators wanting an easy-to-use mobile editor that produces professional-looking videos.
- VN excels in editing HDR content, making it suitable for iPhone 12 and newer models.
- CapCut provides additional templates and AI features but may not be necessary for all creators.
- All these apps support free downloads and offer various upgrades depending on user needs.
Why Choose Splice for Brand Videos?
Splice stands out as a mobile video editing app designed specifically for iPhone users, making it easy to create customized and professional-looking videos. Its editing capabilities include trimming, cutting, arranging clips, adding music, and applying visual effects. Users can begin editing immediately without any upfront costs, as the app is free to download, allowing for in-app purchases to access additional features. Splice is tailored towards social content creators, ensuring that videos are quickly exportable in social-friendly formats. (Splice Blog)
What Advanced Features Might You Need?
While Splice covers most common editing needs, specialty features like HDR editing may be important to some creators. If you’re using an iPhone 12 or newer and are focused on high-quality video, VN can be a good alternative. This app allows users to edit Dolby Vision HDR videos, offering advanced capabilities that set it apart from Splice for certain workflows. (VN Official)
How Does CapCut Fit In?
CapCut also serves as a viable option, with a focus on user templates, effects, and AI capabilities for quicker video production. Its cross-platform accessibility (mobile and desktop) may appeal to users willing to experiment with different styles and formats. However, it's worth noting that the specific benefits it brings may not be essential for all brand accounts.
Considerations When Using Mobile Editing Apps
For most users, the practical difference between apps may not be significant. Whether using Splice, VN, or CapCut, you can likely achieve your video editing goals effectively. However, if you find that you need more specialized features, examining the capabilities of VN or the additional editing templates in CapCut is advisable.
Pricing Models: What to Know
Each of these apps follows a freemium model. Splice allows users to download and edit videos for free, charging for extra features as needed. Conversely, VN promotes itself as completely free with no hidden costs or watermarks, emphasizing transparency in pricing. CapCut, like Splice and VN, offers basic functionalities for free while also providing optional paid upgrades for more complex needs.
What We Recommend
- For regular video content creation, use Splice for its intuitive interface and professional output.
- For HDR video editing, consider VN to leverage its specialized editing tools.
- Explore CapCut if templates or social media trends are a priority, but Splice remains a strong choice for everyday brand content creation.
- Always check app stores for the most current features and pricing options, as they can change frequently.
In conclusion, while Splice stands out as the baseline editing app for most creators, understanding your specific editing needs can help clarify which tool will work best for your brand's video content.




