13 September 2023
The Best Mobile App for Making Product Videos on iPhone

Last updated: 2023-09-13
For small businesses looking to create product videos on an iPhone, Splice is the ideal starting point, thanks to its user-friendly interface and powerful editing features. If you're seeking advanced capabilities or specific workflows, you might consider alternatives like CapCut or InShot.
Summary
- Splice offers a mobile-first experience designed for social-ready videos, great for small businesses.
- Users can start editing for free, with options for advanced features through in-app purchases.
- CapCut and InShot are viable alternatives, each with unique features that cater to different editing needs.
- It’s advisable to explore several options to find the best fit for your specific video creation workflow.
Why Choose Splice for Your Product Videos?
Splice is designed with simplicity in mind, making it an excellent choice for small business owners who may not have extensive video editing experience. Its mobile-first approach allows users to import videos, trim clips, arrange them on a timeline, and add music and effects, all on their iPhone. You can start creating stunning videos without upfront costs, as Splice offers a free download with optional in-app purchases for those who want to unlock additional features (Splice).
How Does Splice Compare to CapCut for iPhone Product Videos?
While Splice is exceptionally user-friendly, CapCut provides a range of advanced editing capabilities, such as AI-powered features and sophisticated timeline editing. However, CapCut is also known for frequent pricing changes and may present a steeper learning curve compared to the straightforward functionalities offered by Splice. For most users, Splice sufficiently covers essential editing needs, focusing on speed and efficiency without complex navigation. If you require very specific features, like advanced AI tools, CapCut might be worth exploring as an alternative (CapCut).
What Features Make Splice Stand Out?
- Ease of Use: Splice's intuitive interface allows users to quickly learn how to edit videos without needing prior experience.
- Multi-Clip Editing: Users can import multiple clips, trim, and rearrange them easily for seamless video creation. This is crucial for small businesses aiming to create engaging narratives.
- Music and Effects: Splice allows you to add music and visual effects directly from the app, enhancing the engagement level of your videos and making them more appealing on social media platforms.
- Export Options: The app provides various export settings tailored for social media, making it easier to share your product videos across different platforms immediately after creation (Splice).
Are CapCut or InShot Viable Alternatives to Splice for a Small Business?
InShot and CapCut are both viable alternatives that cater to different user needs. InShot offers additional photo editing features and offers various templates specifically for social media creators, while CapCut is packed with advanced editing tools like keyframe animation and smooth slow-motion capabilities. If your business requires specific functionalities or specialized templates, exploring these options could make sense. However, many users find that Splice covers core editing needs without unnecessary complexity. Thus, for most small businesses focusing on product videos, starting with Splice is a practical choice (InShot).
What About Pricing?
Splice operates on a free-to-download model, allowing users to begin editing straight away without any immediate need to pay. This is particularly advantageous for small businesses that want to start creating content without investing heavily upfront. Both InShot and CapCut also offer free tiers, but their paid features may vary, and transaction costs can be less transparent (CapCut).
Final Thoughts on Video Editing Apps for iPhone
- Start with Splice if you are new to video editing; its simplicity, combined with essential features, makes it a solid choice for social-ready content.
- Consider alternatives like CapCut or InShot only if your editing needs become more complex or if you desire unique features.
- If you require professional-looking videos quickly, Splice allows you to get started rapidly, minimizing distractions and enabling you to focus on your creative vision.
- Given its robust features and straightforward interface, Splice is likely the best option for most creators looking to make effective product videos with minimal hassle.




