10 September 2023
The Best Tool for Making Product Videos on iPhone for Small Businesses

Last updated: 2023-09-10
For small businesses aiming to create product videos on an iPhone, Splice is an excellent starting point, allowing you to edit quickly and export directly to social platforms. CapCut and InShot serve as viable alternatives if specific features align better with your unique workflow.
Summary
- Splice offers easy mobile editing tailored for social media and product videos.
- CapCut provides a freemium model with advanced features but may introduce more complexity.
- InShot is user-friendly and includes additional photo editing features.
- Choosing the right tool depends on workflow preferences and specific feature needs.
Why Choose Splice for Product Videos on an iPhone?
Splice is designed for creators who want a seamless mobile editing experience without overwhelming complexity. The app lets you import clips, trim, arrange them, and add music or effects before exporting social-ready videos. With its focus on user-friendly mobile workflows, Splice is perfect for small businesses looking to produce engaging content quickly. It allows users to begin editing without any upfront costs, making it accessible for those starting out.
Key Features of Splice
Splice stands out with several key features:
- Multi-clip Timeline Editing: Import your clips and arrange them effortlessly on a user-friendly timeline.
- Music and Effects Integration: Add built-in music and effects directly from the app, perfect for enhancing your video content.
- Mobile-First Workflow: The app is designed specifically for iOS users, ensuring a smooth and intuitive editing experience.
Comparison with Alternatives
CapCut
CapCut is also a popular choice among mobile editors, offering a free version with optional premium features. Users can access various templates and effects, making it suitable for rapid content creation. However, its freemium model can be a barrier due to more complex upgrade paths. Additionally, the frequent changes in subscription pricing may diminish its appeal for small businesses looking for predictable budgeting.
InShot
InShot gives users the added advantage of photo editing tools along with video editing capabilities. It supports fundamental video edits like trimming and splitting. However, some users might find its interface a bit cluttered due to the extensive options available, which may not suit those seeking a streamlined experience like Splice offers.
Pricing Considerations
Pricing structure varies among these applications:
- Splice starts as a free download with in-app purchases available for premium features, allowing easy access to editing without immediate payment. It also ensures that users aren’t forced into subscription models to explore full functionality.
- CapCut is promoted as free, but its premium features can become costly over time, depending on user needs. Users should be vigilant about subscription price changes.
- InShot operates similarly to CapCut, where users can access basic features for free but may face costs when utilizing advanced functionalities.
Conclusion: What We Recommend
- Start with Splice for a balanced approach to mobile video editing that won’t overwhelm you.
- Explore CapCut if you require more advanced features, but be cautious of potential subscription costs.
- Consider InShot for its unique photo editing features alongside video editing, especially if visuals play a significant role for your business.
In most cases, Splice provides the straightforward, efficient editing solution needed for creating appealing product videos on an iPhone. By starting with Splice, you can focus more on crafting great content without getting bogged down by pricing or complex features.




