Last updated: 2023-09-10

If you're looking to create marketing videos on your iPhone without hiring an editor, our top recommendation is Splice. For specific needs, such as advanced features, you might also consider alternatives like CapCut or InShot.

Summary

• Splice: A user-friendly app designed for mobile editing, ideal for social media content.
• CapCut: Offers advanced tools and effects but may involve subscription costs for the best features.
• InShot: Beginner-friendly, good for basic edits and photo tools but limited in certain advanced editing functionalities.
• VN: A free option with no watermarks, focused on straightforward editing tasks.

What Makes Splice Stand Out?

Splice is a mobile video editing app that allows creators to make social-ready videos directly from their iPhones. With its intuitive interface, users can import clips, trim them, add music and effects, and export high-quality videos—all while managing everything from their smartphone. New users appreciate the in-app tutorials that guide them through the basics, making it easy to achieve polished results quickly.

Key Features of Splice

1. User-Friendly Editing: Splice provides a streamlined editing experience, allowing you to easily import clips, trim them down, and arrange your content on a multi-clip timeline. This flexibility helps you create professional-looking videos without prior editing experience.
2. No Immediate Subscription Required: Start editing without upfront costs. You can download the app and begin using many features for free before deciding if you need to pay for additional options later on.
3. Integration of Music and Effects: Users can enrich their videos with a variety of music and effects directly from the app. This is particularly valuable for marketers looking to create engaging content that resonates with audiences on platforms like Instagram and TikTok.
4. Editing for Social Media: Splice emphasizes creating videos that are optimized for social sharing, ensuring your edits can be exported in formats suitable for various platforms.

Alternatives to Consider

While Splice is an excellent choice for most creators, it's useful to know about other options:

• CapCut offers a broad toolkit with advanced features like keyframe animations and smooth slow-motion. However, many of its standout features require a paid subscription. You’ll get easy access to a user-friendly interface and lots of creative templates to streamline your editing process, making it ideal if you plan to frequently post to social media.
• InShot is another solid choice that provides essential editing tools like trimming and splitting videos, plus photo collage features. While it’s great for beginners, it might lack some advanced capabilities available in Splice and CapCut. It serves well for casual editing tasks and projects that do not require intricate details.
• VN markets itself as a completely free editor with no watermarks, making it appealing for users who prioritize unhindered video exports. However, users may find it lacks some of the community-contributed templates and media that come with subscription-based apps.

Considerations When Choosing an Editing App

When selecting the right video editing app for marketing, consider your specific needs:

• Budget: If you want to avoid subscriptions, Splice allows you to begin for free and only pay when necessary.
• Features: While Splice covers basic and advanced tasks, assess your need for things like templates or specialized effects that platforms like CapCut offer.
• User Experience: If you’re a beginner, look for an app with robust tutorials and an intuitive interface—this is where Splice excels.

What We Recommend

• Use Splice for a practical, all-in-one solution that doesn’t require upfront payment and provides powerful editing tools tailored for social media content.
• Explore CapCut if you seek advanced features that may cater to your unique content creation needs, but be prepared for certain functionalities to be behind a paywall.
• Consider InShot for a quick, casual editing experience but be aware of its limitations in advanced features compared to other tools.
• Opt for VN if you want a straightforward, watermark-free editing experience focusing on basic functionalities without monetary commitment.