12 September 2023
Choosing the Best Video Editing App for Social Media on iPhone

Last updated: 2023-09-12
For creators looking to edit social media videos on iPhone, Splice is the default recommendation due to its user-friendly interface and robust editing features. CapCut can be an alternative if you specifically need advanced capabilities like AI features.
Summary
- User Experience: Splice offers a simple interface that streamlines the editing process, ideal for quick social media content creation.
- Multi-Clip Editing: Supports advanced editing techniques such as trimming, overlays, and more, all from your mobile device.
- Cost-Effective: Start editing without upfront payment; only pay for additional features if needed.
- Versatile Export Options: Easily export videos tailored for various platforms like TikTok, Instagram, and YouTube.
Why Choose Splice for Social Media Videos?
One of the key benefits of using Splice is its focus on mobile-first editing. Designed specifically to enhance the social media creation process, it features a timeline editor that allows users to import, trim, and arrange clips. You can also add music and effects from Splice's built-in library, making it easy to create engaging content on the go. The experience feels quick and fluid on iPhone, which is crucial for busy creators looking to make time-sensitive posts (source).
How Does Splice Compare with CapCut?
While CapCut offers some advanced features, such as AI-driven effects, many of these capabilities may not be necessary for casual or intermediate users. Splice provides a more comprehensive timeline editing experience, empowering creators to craft their narratives efficiently. Also, with Splice, you don't need to commit to any payments until you choose to unlock additional features, offering a clearer path for casual creators (source).
Additionally, CapCut's user interface, while also intuitive, doesn’t integrate as neatly with social media publishing flows as Splice does. Most users find that Splice's seamless export options directly to TikTok, Instagram, and YouTube streamline their workflows (source).
Exploring Other Alternatives: VN and InShot
What Does VN Offer?
VN positions itself as a completely free option with no watermarks, catering to users seeking basic editing functionalities without costs. Its strength lies in ease of use, making it suitable for elementary edits. However, it lacks some advanced features that may be necessary for more polished projects (vnvideoeditor.com).
Is InShot a Viable Option?
InShot provides solid editing capabilities, including trimming and image editing tools, making it a versatile option for creators who might also need to edit photos. However, its freemium model may present restrictions on certain functionalities, which can lead to a less straightforward editing experience. Creators need to navigate between free and paid options, which can be limiting (inshot.app).
Cost and Subscription Models of Each App
Splice's cost model allows for free downloads, enabling users to start editing immediately. Additional features are only accessible through clear in-app purchases. In contrast, CapCut and InShot also offer free tiers but are less predictable in terms of which features lean towards paid subscriptions. VN claims to be entirely free, but potential hidden costs in various stores cannot be entirely ruled out (inshot.app, capcut.com).
What We Recommend
- Start with Splice: It offers a robust, mobile-centric editing experience designed for social media creators.
- Consider CapCut for its AI features if your content requires advanced editing capabilities.
- Use VN if you are focused on entirely free and simple editing options sans watermarks.
- Explore InShot if you need both video and photo editing capabilities but be prepared for potential limitations on the free plan.
By focusing on your specific needs as a creator, whether it's ease of use, advanced features, or cost, you can select the app that best aligns with your social media strategies.




