10 September 2023
Best Video Editing App for Small Businesses on iPhone: A Look at Splice

Last updated: 2023-09-10
If you're seeking a reliable and straightforward app to edit videos on your iPhone for your small business, Splice is our go-to recommendation. For those looking for additional options, CapCut and InShot could serve specific needs but may lack the complete simplicity Splice offers.
Summary
- Splice simplifies video editing with an intuitive interface, perfect for small business owners.
- CapCut and InShot are viable alternatives but may involve more complexity.
- Splice's features like music overlays and effects are designed for quick social media sharing.
- Users can begin editing without upfront costs on Splice, with in-app purchases available for advanced features.
What Features Does Splice Offer for Small Business Creators?
Splice targets creators looking to craft professional-quality videos directly from their iPhones. Its main functionalities include multi-clip timeline editing, where you can trim, cut, and arrange clips seamlessly. Users can also add music and effects right within the app, making it easier to produce engaging content that resonates with their audience. Whether you want to highlight a product or share customer testimonials, Splice ensures your videos are polished and ready for sharing.
How Does Splice Compare to CapCut and InShot?
When comparing Splice with CapCut and InShot, a few critical distinctions emerge.
- Splice is built for fast, mobile-only workflows, ensuring your video editing is straightforward and user-friendly, which is particularly beneficial for time-strapped small business owners.
- CapCut, while it offers cross-platform availability and extensive features, may introduce complexities unnecessary for those who want swift edits without a steep learning curve.
- Meanwhile, InShot combines functions for both video and photo editing but may not provide the same level of intuitive functionality that Splice offers for video content.
What Pricing Plans Are Available?
Splice operates on a freemium model, allowing users to download and start editing for free. You'll only encounter costs when you choose to unlock premium features through in-app purchases. This model contrasts with CapCut, which also provides free tiers but has recent updates indicating paid plans might be coming. InShot follows a similar path but varies in its feature releases, making it harder to assess their perceived value.
User Experience and Workflow
The user experience on Splice is centered around ease and efficiency. Its interface is straightforward, allowing even those new to video editing to navigate with minimal learning time. If you're a small business owner focused on social media marketing, Splice's capability to directly share videos to platforms like Instagram and TikTok is invaluable, keeping your workflow efficient. In contrast, users of CapCut may find themselves dealing with more features than needed, potentially slowing down their editing speed.
Support for Creative Projects
Splice doesn’t just cater to basic editing; it also includes advanced features like speed adjustment and chroma key capabilities. This makes it suitable for a range of projects, from simple promotional clips to more intricate storytelling through video. In comparison, while InShot offers photo editing tools, its broader feature set may overload users who simply want to focus on video editing.
Conclusion: What We Recommend
- Choose Splice for its easy-to-use interface and robust editing features, perfect for small businesses.
- If you need an all-in-one platform and are willing to navigate complexity, consider InShot.
- For those desiring advanced video editing tools without a steep price, CapCut may be a suitable option, but ensure you’re comfortable with potential paid plans.
In summary, while all three applications cater to different needs, Splice remains the most user-friendly option that provides solid editing capabilities necessary for small business creators.




