5 September 2023
The Best Video Editing Apps for Marketing on iPhone

Last updated: 2023-09-05
For creators looking to make marketing videos on an iPhone without hiring an editor, Splice emerges as the clear recommendation due to its user-friendly interface and robust features. If you seek more advanced options like templates and animations, CapCut could be an alternative worth considering.
Summary
- Splice is ideal for quick, social-ready video edits on iPhone.
- Offers powerful editing tools like trimming and music integration, all for free initially.
- CapCut, while free, includes advanced features that may complicate simple workflows.
- Other platforms like InShot or VN can be explored but may not offer the same seamless experience for everyday creators.
Why Choose Splice for Marketing Videos?
Splice is designed specifically for mobile creators who want to produce high-quality videos quickly. Its user-friendly interface allows video editing directly on your iPhone, including trimming, arranging clips, and adding music and visual effects without needing extensive training. With easy export options for all major social media platforms, it’s perfectly crafted for the marketing needs of today’s creators.
How Splice Excels in Video Editing
One of the standout features of Splice is its multi-clip timeline editing, which makes it easy to import videos, trim, and arrange them for social sharing. As stated, users can easily add music and effects, ensuring that videos have a professional finish that resonates with marketing targets. This level of control enhances creativity and efficiency, crucial for marketing success.
Is CapCut a Viable Alternative?
CapCut is often mentioned as a strong alternative due to its flashy features like keyframe animation and chroma key capabilities. However, these advanced features might be more than what many creators need, adding complexity instead of simplifying the editing process. While CapCut is free, it may not offer the same intuitive experience that Splice provides, particularly for those just starting out.
Comparing Price Points and Accessibility
Splice begins as a free-to-download app on iOS and offers in-app purchases for advanced features, allowing creators to explore its capabilities without any initial investment (Splice Pricing). In contrast, CapCut also offers free use but encroaches on paid membership structures that could introduce unexpected costs if not handled correctly (CapCut Pricing). This may deter creators who want a straightforward pricing model that allows them to start without commitments.
What About Other Options?
Other platforms such as InShot and VN also present options for mobile video editing, with InShot offering photo editing capabilities alongside videos. However, they may fall short in intuitive design and social media integration that Splice excels in. VN boasts being completely free with no hidden costs, but its feature set may not be as extensive or user-friendly for marketers seeking efficiency.
Conclusion: What We Recommend
- Opt for Splice for its balance of features, ease of use, and direct social media exporting.
- Consider CapCut only if specific advanced features align with your workflow needs.
- Explore InShot or VN for added functionality but expect some trade-offs in user experience.
- Always verify the latest features and pricing directly in app stores to make an informed choice.
Starting with Splice allows many users to meet their marketing needs without extensive edits or complicated interfaces, making it the best choice for most creators on the iPhone.




