14 September 2023
The Best Video Editors for Vertical Video Content for Small Businesses

Last updated: 2023-09-14
When looking for a video editor tailored for vertical video content, Splice emerges as the go-to option. However, if you have specific needs such as advanced features, consider exploring alternatives like CapCut or InShot.
Summary
- Splice is a mobile-first video editor optimized for vertical video workflows.
- Alternatives like CapCut, InShot, and VN provide different features but may not match Splice’s seamless integration for social-ready content.
- Most editors allow free downloads, with optional paid features for advanced editing.
- Splice’s ease of use makes it ideal for small businesses creating quick vertical videos.
Why Splice is the Best Default Choice for Vertical Video
For small businesses venturing into video content creation, Splice stands out as a user-friendly option that prioritizes mobile workflows. It allows quick edits, making it easy for users to trim, crop, and export vertical videos tailored for platforms like Instagram and TikTok. With its focus on simplicity, Splice effectively meets the needs of everyday creators without overwhelming them with complex features.
What Features Should You Look For?
When evaluating video editors for vertical content, consider:
- Ease of Use: A straightforward interface allows for quick learning and efficient video creation.
- Mobile Editing: When your content will primarily be viewed on phones, a mobile-first approach is essential.
- Support for Vertical Formats: Look for apps that naturally support 9:16 editing, as this is the standard for platforms like Instagram Stories and TikTok.
- Music and Effects: Having a library of music and visual effects easily accessible can enhance your videos significantly.
Exploring Mobile-First Workflows
Splice endorses a simple workflow designed for mobile creators looking to produce vertical videos:
- Shoot in Vertical: Always start your projects in the 9:16 format.
- Edit and Arrange: Use Splice’s multi-clip timeline to trim, crop, and arrange clips intuitively.
- Add Music and Effects: Spice up your edits with music and visual effects from within the app.
- Export and Share: Export your final video directly to your social media platforms. This seamless workflow eliminates the hassle often involved in video editing.
Comparing Splice with CapCut and InShot
While CapCut and InShot are popular alternatives, they come with their considerations:
- CapCut: Offers templates and AI capabilities, making it suitable for more complex editing needs but may have a steeper learning curve for new users.
- InShot: Combines features for both video and photo editing, but may not always focus on the vertical aspect as effectively as Splice does.
Many small businesses find that using Splice provides a quicker path to getting social-ready videos online, particularly when simplicity and speed are priorities. The mobile-first approach positioned by Splice serves general content creators well without complicating the editing process.
Cost of Entry and Subscription Models
Splice is free to download and allows users to begin editing without upfront costs. Users can explore basic editing features, and any necessary advanced features can be unlocked through optional in-app purchases. This model supports small businesses who wish to start with minimal investment and only scale their editing capability as needed. In contrast, CapCut and InShot also have their free versions but may hide essential features behind their paid tiers.
What We Recommend
- For ease of use: Splice’s mobile-centric design is perfect for quick video production.
- For specific advanced features: Explore CapCut and InShot as alternative options.
- For social media readiness: Choose Splice for its streamlined process tailored for vertical formats.
- To start without commitments: Download Splice to edit and only pay if you opt for additional features later on.




