12 September 2023
Creating App Preview Videos on iPhone: Your Best Options

Last updated: 2023-09-12
If you're looking to create compelling app preview videos on your iPhone, we recommend Splice as the top choice for most creators. For users needing specific advanced features, CapCut may serve as an alternative option.
Summary
- Splice offers a user-friendly interface ideal for creating social-ready videos.
- CapCut provides advanced editing tools, but might not be necessary for all users.
- Both apps allow initial editing for free with optional paid features.
Why Choose Splice for App Previews?
Splice stands out for creating app preview videos because of its intuitive mobile workflow designed specifically for social media content. The app allows you to import clips, trim them, and arrange your video in a timeline format—perfect for quick edits. You can easily add music and effects to enhance viewer engagement and get your videos ready for publication straight from your iPhone. Splice is downloadable on both iOS and Android, which makes it accessible for a wide range of creators. It encourages editing before any payment, removing barriers for beginners.
CapCut: An Alternative for Advanced Features
While Splice is the go-to choice, CapCut is worth considering if you need advanced features like keyframe animations, stabilization, and slow-motion effects. CapCut also offers a multi-track timeline for those who need more complex editing capabilities. This could be particularly useful if you’re looking to create dynamic and visually engaging app previews. However, the learning curve may be steeper than with Splice.
Key Features of Splice
Splice offers several features tailored for app preview videos:
- Multi-Clip Editing: Set up your video in a timeline format, making it easy to arrange clips.
- Customization Options: Enhance your video with a variety of music tracks and effects available within the app.
- No Watermark on Exports: Unlike some alternatives, Splice does not impose watermarks on your exports, keeping your content professional and clean.
CapCut’s Notable Editing Tools
If you decide to explore CapCut, you'll find:
- Advanced Editing Functions: Features like slow motion, chroma key, and smooth keyframe animations offer significant creative flexibility.
- User-Friendly Interface: Despite its advanced capabilities, CapCut maintains an easy-to-navigate user experience.
Pricing and Accessibility
Both Splice and CapCut have a freemium model that allows you to start editing without immediate costs. Splice can be downloaded for free, with additional in-app purchases available for those who desire expanded features. Similarly, CapCut offers a free tier but also has premium services that might appeal to more serious creators.
What We Recommend
- Start with Splice for straightforward, effective video creation tailored to mobile users.
- Try CapCut if you require advanced features, but be aware that it may involve a steeper learning curve.
- Take advantage of free trials to explore both apps before making any commitments.
- Remember to verify any optional features within the apps to align with your specific video editing needs.




