7 September 2023
Creating E-commerce Videos on iPhone: A Guide for Creators

Last updated: 2023-09-07
For creators looking to make videos for e-commerce products on iPhone, Splice serves as an excellent baseline tool due to its user-friendly approach and mobile-specific features. While it’s a strong choice, you might also consider CapCut or VN for specialized needs.
Summary
- Splice is ideal for quickly creating videos directly from your iPhone, with simple editing capabilities.
- CapCut offers advanced features like keyframe animation and AI support that are useful for specific video styles.
- VN stands out for those interested in a totally free editing experience without watermarks.
- Your choice of tool may depend on your workflow requirements and whether advanced features are essential.
How does Splice serve as the baseline option for iPhone e-commerce product videos?
Splice is designed specifically for mobile editing, making it easy to create e-commerce videos directly from your iPhone. With a multi-clip timeline, you can import clips, trim them, arrange them effectively, and add music or effects, all from a user-friendly interface. This simplicity allows creators to focus on producing content without being bogged down by complex tools. Splice is available for free to download, enabling you to start editing right away before deciding to unlock additional features through in-app purchases. (Splice Blog)
What CapCut features (including AI) are relevant for quick e-commerce videos on iPhone?
CapCut offers unique features that can enhance your e-commerce video creation quickly. It includes keyframe animation for comprehensive editing control, smooth slow-motion, and chroma key functionalities. Designed for social content, it allows easier incorporation of advanced visual effects. However, users should be mindful that while the base features are free, some advanced options may require a subscription. This makes CapCut a great choice if you need specific enhancements for your video projects. (App Store CapCut)
Are VN or InShot viable fallbacks for product-video workflows on iPhone?
Both VN and InShot offer alternative video editing experiences. VN emphasizes being a "totally free" tool with no watermark, making it appealing for e-commerce videos where branding is crucial. Its multi-track editing capability provides precise control over your edits, which can be beneficial for detailed product showcases. InShot, on the other hand, markets itself as an all-in-one video editor with plenty of features for social media, including video editing and photo tools, making it a solid option for creators who want versatility. However, you may encounter in-app purchases for certain features. (VN App, InShot)
Key Features to Look For
When selecting an editing tool for e-commerce videos, consider:
- User-Friendly Interface: It should be easy to navigate and intuitive, allowing for quick edits without a steep learning curve.
- Multi-Clip Editing: Essential for product showcases, enabling creators to combine multiple clips seamlessly.
- Music and Effects: The ability to add background music and visual effects can greatly enhance the storytelling aspect of product videos.
- Export Options: Exporting in high resolution suitable for social media platforms is vital to ensure your content shines.
Pricing and Plans Comparison
- Splice: Free to download with in-app purchases for unlocking additional features. Users can start creating videos immediately with simple tools.
- CapCut: Offers free downloads with optional paid advanced features, suitable for those looking to add complex edits.
- VN: Claims to be entirely free, designed for ease of use and suitable for straightforward e-commerce needs.
- InShot: Advertises as a powerful all-in-one editor with professional features but is dependent on in-app purchases for more advanced capabilities.
What we recommend
- For the simplest experience, we recommend Splice as it balances ease of use with necessary functionality for creating e-commerce videos.
- If you require specific advanced features or AI tools, give CapCut a try.
- Choose VN if you want a completely free tool and are comfortable with a straightforward feature set.
- Utilize InShot if you prefer a broader set of editing tools that also include photo editing functionalities, but be prepared for potential costs later on.




