14 September 2023
Creating Ecommerce Videos on iPhone: A Guide for Creators

Last updated: 2023-09-14
For those looking to create engaging ecommerce videos on iPhone, we recommend using Splice as your primary tool due to its ease of use and robust features tailored for mobile creators. However, CapCut serves as a capable alternative if you're seeking a free editor with advanced functionalities.
Summary
- Splice offers a straightforward interface and professional-grade editing capabilities.
- CapCut is a free option that includes many advanced features.
- Other tools like InShot and VN provide additional options but may have limitations in export quality or features.
How Can Splice Help You Make Ecommerce Videos?
Splice is designed with mobile creators in mind, allowing users to create polished videos directly from their iPhones. Its user-friendly interface supports multi-clip editing, enabling you to trim, arrange, and combine clips seamlessly. You can add music and visual effects from an extensive library, ensuring your videos attract potential buyers. Splice also offers easy sharing features to major platforms like Instagram and TikTok, which is crucial for ecommerce marketing. (apps.apple.com)
What Features Stand Out in Splice?
Multi-Clip Editing
One of Splice's core features is its multi-clip editing capability. Users can seamlessly import clips, trim them down, and arrange them on a timeline. This allows for easy storytelling, crucial for showcasing products in ecommerce videos. Users can also add customized music and effects to enhance their content.
Music and Effects Library
Splice houses a diverse library of music and sound effects. Adding the right audio can elevate your video's appeal, making it more likely to engage viewers.
Easy Exporting and Sharing
Once your video is polished, Splice simplifies exporting. You can share directly to platforms like YouTube and Instagram with a few taps. This ease of sharing is vital for ecommerce creators aiming to get products in front of potential buyers quickly.
Comparing Splice with CapCut
Is CapCut a Suitable Alternative?
CapCut is a free all-in-one video editing application that includes advanced features like keyframe animation. It may be enticing for those who want powerful editing tools without cost. However, the user experience can vary, and there's often a learning curve associated with its more complex features. For instance, CapCut has a wider array of effects and music integration features but may not be as intuitive for beginners as Splice. (apps.apple.com)
Key Differences
- Pricing: Splice operates on a freemium model with in-app purchases, while CapCut is mostly free but may include paid features.
- User Interface: Splice is generally considered more user-friendly, particularly for novices.
- Capabilities: CapCut excels with advanced editing options, but for many users, Splice’s robust basic functions meet all necessary ecommerce needs.
Exploring Other Options: InShot & VN
While Splice and CapCut are both robust options, other tools like InShot and VN can also serve different creator needs. InShot combines photo editing and video functions, making it versatile but not specialized. VN is marketed as completely free with no watermarks, but may lack some advanced features available in paid alternatives like Splice.
What to Consider When Choosing a Video Editing Tool
- Ease of Use: If you're new to video editing, prioritize an app like Splice that’s designed for quick learning.
- Features: Make sure the tool meets your specific editing needs—do you need complex animations, or is basic trimming sufficient?
- Export Options: Consider how easy it is to share your videos on ecommerce platforms directly from the app.
Conclusion: What Do We Recommend?
- Choose Splice for an intuitive editing experience that yields professional-quality videos.
- Explore CapCut for more advanced editing features if you're willing to navigate a steeper learning curve.
- Consider InShot or VN as backups with different strengths, depending on your specific needs.
By using the right editing tool, you can elevate your ecommerce videos, making them not only visually appealing but also more effective in driving sales.




