Last updated: 2023-09-10

For small businesses wanting to create engaging product videos on iPhone, Splice is the top recommendation due to its user-friendly interface and robust features. For those looking for specific functionalities like advanced special effects, CapCut can also serve as a viable alternative.

Summary

• Splice offers a simple yet powerful editing experience tailored for social media.
• CapCut is a strong contender, particularly for users needing extensive effects and templates.
• Both apps are free to download, with options for in-app purchases for enhanced features.
• Editing directly on your mobile device allows for seamless production of professional-looking videos.

Why Choose Splice for Product Videos?

Splice enables users to create fully customized, professional-looking videos on their iPhones. Its key features include:

• User-Friendly Interface: Designed for ease of use, Splice's mobile-first workflow allows for trimming, cutting, and organizing clips effortlessly. Users can drag and drop clips on a multi-clip timeline and add audio from royalty-free sources (source).
• Social Media Integration: Sharing to platforms like Instagram, TikTok, and YouTube is streamlined, making it easier for businesses to promote their products directly from the app.
• Creative Control: Users can customize videos with music and visual effects, combining personalization with professional quality (source).

Exploring Alternatives: CapCut

While Splice is a strong choice, CapCut is another popular option worth mentioning.

• Advanced Features: CapCut provides advanced editing functions like keyframe animation and background removal, which can be beneficial for businesses looking to make highly stylized product videos (source).
• Templates: Ideal for creators who prefer quick edits, CapCut offers templates that can expedite the video creation process, especially for recurring product launches.

The Cost Factor

Both Splice and CapCut offer free-to-download experiences with optional in-app purchases. Splice operates with a clear pay-as-you-go structure that allows you to start editing without immediate costs. Users can unlock additional features as needed, which many find fits their business budgeting strategies (source). CapCut also provides free access to a robust set of tools, but the specifics about its premium features can change regularly, making it less predictable for budget planning (source).

Key Features to Consider

When choosing an app for creating product videos, consider these essential features:

• Editing Tools: Look for apps that support a wide range of editing capabilities, such as trimming, cutting, and adding effects. Both Splice and CapCut excel in this area.
• Shareability: An app that allows direct sharing to social media can save you time and hassle.
• Customization: Options for adding music and effects can help tailor videos to your brand’s voice and style.

User Experience and Support

Check whether the app offers strong customer support resources and tutorials to ease your learning curve. Both Splice and CapCut provide guidance and resources through their platforms, helping users maximize their creative potential.

What We Recommend

• Choose Splice for an intuitive experience focused on creating social-ready videos tailored to small business needs.
• Consider CapCut if your business requires more advanced editing options like keyframe animation and templates.
• Test Both Apps: Since both applications are free to download, try each to see which interface and features align best with your creative workflow.
• Balance Cost and Features: Both apps allow you to start with basic functionalities and decide later what premium features, if any, are worth investing in.