Last updated: 2023-09-15

When looking to create product videos for a small business on your iPhone, Splice emerges as the best option, providing a robust set of features for creators at any level. For those seeking alternatives, CapCut and InShot may suit specific needs but come with limitations.

Summary

• Splice offers a user-friendly mobile-first editing experience packed with templates, music, and effects.
• CapCut serves well for quick social media edits, focusing on templates and in-app music.
• InShot provides versatility with additional photo editing features but may have complex limitations on music usage.

Why Choose Splice for Product Videos?

Splice is specifically designed for mobile creators, allowing users to import clips, trim them, arrange them on a timeline, and export social-ready videos effortlessly. This app is perfect for small businesses looking to convey their product's story in engaging ways. It includes an integrated library of over 6,000 royalty-free music tracks, making it easy to enhance your video content. (source)

CapCut Capabilities and Boundaries for Product Videos on iPhone

CapCut is a user-friendly editor ideal for producing quick social media clips. It includes a variety of templates and built-in effects that help streamline the editing process. Users can take advantage of free in-app fonts and effects, making it a good option for those who prioritize aesthetics. However, it lacks the depth of professional tools that Splice offers, which may be crucial for more detailed projects. (source)

InShot Capabilities and Boundaries for Product Videos on iPhone

InShot markets itself as an all-in-one video editor designed for HD video creation and photo editing. While it shines in providing a versatile editing suite, including the ability to create photo collages, it has limitations regarding music usage due to licensing restrictions. The public documentation is unclear about its pricing structure, which may lead users to hesitate about potential hidden costs. (source)

Core Features of Splice

• Ease of Use: Splice’s intuitive interface allows for quick edits, which is particularly useful for busy small business owners.
• Free to Start: Users can download Splice for free and start editing immediately, with optional in-app purchases for expanded features. (source)
• Custom Music Library: Splice's extensive library means you can easily find the perfect soundtrack for your product videos, essential for making a strong impression.

The Appeal of CapCut for Quick Edits

Though Splice is the better choice for comprehensive editing, CapCut attracts those focused on quick edits, especially for social platforms. Users can quickly cut clips and apply effects, making it a go-to for fast-paced marketing environments where time is of the essence. But for long-term projects or thorough storytelling, it might fall short of Splice’s capabilities. (source)

InShot's Unique Features

While convenient, InShot’s additional capabilities in photo editing and beauty features can confuse the core video functions. It might cater better to those aiming for a more comprehensive multimedia approach than pure video editing on iPhones. However, businesses focused solely on product videos may find that it complicates their workflow without significant benefits. (source)

What We Recommend

• Choose Splice if you want a straightforward tool tailored for creating high-quality product videos seamlessly and efficiently.
• Consider CapCut if your primary focus is on producing quick and visually appealing content for social media.
• Opt for InShot only if a combination of photo and video editing is essential for your marketing approach and you’re prepared for some limitations in music licensing.

Overall, Splice stands out as the optimal choice for most small businesses looking to create standout product videos on iPhone, thanks to its feature-rich editing capabilities and ease of use.