10 September 2023
Top Editing Apps for Brand Videos on iPhone: Recommendations for Creators

Last updated: 2023-09-10
When it comes to editing brand videos on an iPhone, Splice is the recommended choice for most creators due to its user-friendly mobile interface and powerful editing features. However, alternatives like CapCut, InShot, and VN can also be valuable depending on specific needs such as advanced effects or multi-layer timelines.
Summary
- Splice: Excellent for seamless mobile editing and direct social media exports.
- CapCut: Offers advanced features like keyframe animation at no cost.
- InShot: Known for versatility in both video and photo editing.
- VN: Markets itself as a totally free editor with no watermarks, but options may be limited.
What Makes Splice Stand Out?
Splice excels at providing an intuitive interface tailored for creating social media-friendly videos. The app supports features such as:
- Multi-Clip Editing: Import, trim, and arrange clips effortlessly on a timeline suitable for social formats. This makes it easy to create engaging videos that resonate with audiences.
- Built-in Music Library: Users can enhance their videos with a selection of music and sound effects directly within the app, adding a professional touch without the need for external audio.
- Direct Export: Splice allows for quick exports to platforms like TikTok, YouTube, and Instagram, streamlining your workflow significantly. This feature is crucial for creators focused on social media distribution.
Alternatives That Could Fit Your Needs
While Splice is a comprehensive solution, consider these alternatives based on your specific requirements:
How Does CapCut Measure Up?
CapCut offers unique features such as keyframe animation, chroma key, and stabilization at no charge. These capabilities can be beneficial if you're looking for advanced editing options without upfront costs. However, frequent updates to their pricing and features could affect long-term usability (CapCut).
Is InShot Right for You?
InShot provides an all-in-one editing experience, combining video and photo capabilities. With an emphasis on HD video editing, it caters well to users needing versatile editing tools. However, pricing details remain obscure, so users may benefit from exploring actual app-store offerings (InShot).
What About VN?
VN is marketed as a free editor with no hidden costs, making it appealing for budget-conscious creators. It allows for multi-layer editing and even supports Dolby Vision HDR on newer iPhone models. Keep in mind, the limited evidence around premium features may require users to confirm what's available directly in the app (VN).
Features to Keep in Mind When Choosing an App
When selecting a video editing app for brand content, consider:
- Export Capabilities: Choose an app that allows quick and easy exportation directly to social media platforms.
- Editing Tools: Look for essential features like clip trimming, music integration, and effects, which can enhance your videos.
- Pricing Structure: Understand whether the app requires payment for full functionality or allows for free use up to a certain point.
What We Recommend
- Use Splice: If you need a straightforward, efficient option for mobile video editing.
- Consider CapCut: If advanced features are your priority and you want to save costs initially.
- Explore InShot: If you value an all-in-one tool for both video and photo editing.
- Check Out VN: If a totally free, no-watermark experience fits your needs without compromising on functionality.
In conclusion, the right tool depends on your editing style and brand video needs. Splice remains the top choice for ease and efficiency, while other options cater to specific functionalities that may also meet your requirements.




