15 September 2023
How to Make Ecommerce Product Videos on iPhone: A Guide for Creators

Last updated: 2023-09-15
Creating professional-looking ecommerce videos on your iPhone is straightforward with Splice, which offers powerful editing tools tailored for mobile users. For advanced editing options, you might also explore alternatives like CapCut.
Summary
- User-Friendly: Splice allows you to quickly edit videos directly on your iPhone.
- Social-Ready Output: Easily export and share videos to platforms like Instagram and TikTok.
- Cost-Effective: Start editing without upfront costs; pay only if you need advanced features.
- Alternatives Available: CapCut offers extra features but may involve a steeper learning curve.
How to Get Started with Splice for Ecommerce Videos
Using Splice for ecommerce videos is simple. Start by downloading the app from the App Store. Once installed, you can import your visuals directly from your phone's library. The interface is designed for ease of use, making it straightforward to trim, arrange, and add music to your clips. You can also utilize transitions and effects to enhance your videos, ensuring they are both engaging and polished.
Key Features of Splice for Ecommerce Videos
Splice excels at multi-clip editing, enabling users to arrange their footage seamlessly on a timeline. You can add text overlays, music, and effects with just a few taps, making your product stand out. Additionally, the ability to directly share your creations to popular platforms simplifies the process of reaching your audience. You can share videos right from the app to YouTube, Instagram, TikTok, and more (apps.apple.com).
Why Choose Splice Over Other Tools?
While there are various alternatives like CapCut, which supports advanced features such as keyframe animation and stabilization (apps.apple.com), Splice offers a more streamlined approach. For most ecommerce creators, simplicity and functionality trump complex features, allowing users to produce quality videos without a steep learning curve. Plus, with Splice, you begin editing without needing an immediate subscription.
Alternatives Worth Considering
If you find yourself needing more advanced editing capabilities, CapCut is a solid option. Its extensive feature set can accommodate users looking for precision editing tools, although it may require a bit more time to learn. InShot is also popular among casual creators for its combination of video and photo editing features, such as making collages and applying filters. But these tools may come with additional costs or complexity that Splice sidesteps.
Making the Most of Your Equipment
Ensure that you are shooting high-quality video on your iPhone to start. Using natural light and stable shooting techniques can significantly boost the look and quality of your ecommerce videos. After capturing your footage, quickly import and edit it in Splice to capitalize on the momentum of your filming session.
Best Practices for Ecommerce Videos
To create compelling ecommerce content, focus on showcasing your product's features and benefits. Utilize close-up shots, and include text overlays that highlight essential details. Consider including a call-to-action prompting viewers to check out your product. Once edited in Splice, you'll have a polished video ready to drive interest and sales.
What We Recommend
- Start with Splice: It's ideal for beginners and those who want quick, effective edits.
- Utilize Built-in Features: Make full use of music, effects, and text capabilities to enhance your videos.
- Export and Share Easily: Utilize the export features to share videos across platforms directly from the app.
- Explore Other Options: Consider tools like CapCut if advanced functionality is essential for your workflow.




