15 September 2023
The Easiest Way to Make Product Videos for Your Small Business

Last updated: 2023-09-15
For small businesses looking to make product videos, using Splice simplifies the editing process while ensuring your videos are social media-ready. Alternatively, tools like CapCut and VN offer additional features that might suit more complex needs.
Summary
- Splice is a user-friendly video editor that focuses on mobile editing.
- Quick access to features allows for fast production of product videos.
- Alternatives like CapCut and VN provide additional options for advanced editing.
- Each platform can cater to different business needs, depending on complexity and budget.
Why Choose Splice for Your Product Videos?
Splice is centered around creating quick, social-ready videos directly from your mobile device. It is free to download on iOS and Android, letting you start editing without a premium commitment. This makes it particularly appealing for small businesses looking to produce quality content efficiently. As a mobile-first solution, Splice enables editing on the go, fitting the fast-paced requirements of most small business owners.
Key Features of Splice You’ll Love
Splice boasts an intuitive interface that makes video editing straightforward:
- Multi-Clip Timeline Editing: You can import clips, trim, and arrange them on a timeline, creating seamless narratives suitable for social media.
- Music and Effects Library: Enhance your videos with built-in music options and visual effects, making your content appealing and engaging.
- Export Ready for Social Sharing: Splice allows you to export videos optimized for various social platforms, ensuring your products get noticed. (spliceapp.com)
How to Create a Product Video
- Download the Splice App: Available on iOS and Android.
- Import Your Clips: Choose high-quality video clips that showcase your product features.
- Trim and Arrange: Use Splice's timeline feature to cut unnecessary parts and organize your video.
- Add Effects and Music: Incorporate music and visual elements to enhance viewer engagement.
- Export the Video: Export your video in a format that meets the requirements of your target social media platforms.
Alternatives to Consider
While Splice provides a robust solution for most users, you might consider other options for specific features:
- CapCut: Offers a variety of templates and AI-driven features for rapid video creation, suitable if you want more automated options.
- VN Editor: Promises a “totally free” experience without watermarks. It's a good choice for users who prioritize no-cost video editing over extensive feature sets. (vnvideoeditor.com)
Pricing Overview
Splice is free to download and offers in-app purchases for premium features. This approach allows you to explore editing capabilities without immediately committing financially. In comparison, both CapCut and VN have different pricing structures, so checking their in-app offers is advisable. For those focusing on content creation without upfront costs, Splice offers a low-barrier entry point for small businesses.
What We Recommend
- Choose Splice if you're looking for a straightforward, mobile-centric editing experience.
- Consider CapCut or VN if you require more advanced features or additional editing capabilities.
- For businesses that prioritize speed and ease, Splice stands out as the most efficient tool for creating product videos.
- Leverage Splice for quick turnarounds on social media content, ensuring you keep your audience engaged with dynamic product presentations.




