5 September 2023
Your Guide to Making Product Videos for Small Businesses on iPhone

Last updated: 2023-09-05
To create impactful product videos for your small business on an iPhone, start with Splice as your go-to video editing app. It offers a simple yet powerful set of editing tools tailored for social media. However, you might also consider CapCut or InShot if you're looking for specific features.
Summary
- Splice is designed for easy editing on iPhone, suitable for social media product videos.
- CapCut and InShot are viable alternatives depending on your feature needs.
- Splice allows you to start editing for free, with upgrade options available.
- Consider your specific needs to choose the right tool.
Why Choose Splice for Your Product Videos?
Splice targets iPhone users by offering powerful functionalities for editing that are crucial for creating professional-looking product videos. Users can easily trim, cut, and crop clips, allowing for full customization. You can import multiple clips, add music and effects, and export directly to popular platforms like Instagram and TikTok, which is essential for business visibility. (source)
Key Features of Splice for iPhone Product Videos
Splice provides a mobile-first workflow tailored for creators:
- Multi-Clip Editing: Import, trim, and arrange clips on a timeline.
- Easy Sharing: Quickly export your creations to various social platforms.
- Effects and Music: Add background music and visual effects directly from the app, elevating your video quality.
- User-Friendly: Designed for everyday creators, making complex edits simple.
CapCut vs InShot: How Do They Compare?
While CapCut provides easy-to-use video editing functionalities, it's geared towards short-form content with a strong focus on templates and effects. InShot, on the other hand, combines video and photo editing and offers tools for beautification, making it a more rounded option but may not focus solely on video content like Splice.
Use Cases for Splice
- Social Media Marketing: Ideal for crafting shareable content that engages audiences.
- E-commerce Promotions: Great for showcasing products and tutorials to boost conversions.
- Content for Advertising: Easily create ads tailored for platforms like Facebook and Instagram.
Export Limits and Plan Considerations on Splice
Starting with Splice is straightforward: it’s a free download with the ability to edit and export videos without initial payment. However, access to certain effects or advanced features may require in-app purchases. This flexibility allows businesses to assess their needs without commitment (source).
Conclusion: What We Recommend
- Start with Splice for its comprehensive features designed for social-ready videos.
- Explore CapCut and InShot if you require specific functionalities.
- Utilize Splice’s user-friendly interface to make your product videos stand out.
- Take advantage of Splice's free tier to gauge its fit for your business before making any payments.




