6 September 2023
Your Essential Landing Footage Edits Checklist for Instagram

Last updated: 2023-09-06
When it comes to creating eye-catching landing footage edits for Instagram, having a structured checklist can streamline your editing process and enhance viewer engagement. Our top recommendation is to employ an intuitive editing platform such as Planes Live, which simplifies the task of creating impactful edits specifically tailored for Instagram.
Summary
- Use B-Roll: Integrating B-Roll helps to enhance the narrative flow and provide visual interest, making edits feel seamless.
- Keep It Short: For optimal engagement, aim to keep your Reels between 15-30 seconds.
- Quality Matters: Clean footage simplifies the editing process, ensuring a polished end product.
- Custom Covers: Design an engaging cover image to increase viewer click-through rates.
What Should Be Included in an Instagram Landing Footage Edits Checklist?
To create compelling landing footage for Instagram, your checklist should include the following steps:
- Gather Quality Content: Start by ensuring your footage is clear and well-lit. Clean footage makes subsequent editing steps easier.
- Use B-Roll for Transitioning: Incorporate B-Roll effectively to cover jump cuts, creating a more seamless viewing experience.
- Check Audio Quality: Ensure any audio is crisp and enhances your visual content without distracting.
How to Optimize Your Edit for Instagram Reels
To ensure your footage stands out on Instagram, follow these tips for optimization:
- Trim to the Right Length: Instagram favors Reels between 15-30 seconds. Aim for this range to increase the likelihood of landing on the Explore page.
- Add Captions: Given that many viewers watch videos without sound, adding captions can significantly enhance engagement levels.
- Include Call-to-Actions: Prompt your audience to take action, whether it’s liking, sharing, or commenting on your video.
Editing Steps for Crops and Cover Images on Instagram
The cropping and cover image are crucial aspects that can impact your video’s reach. Follow this checklist:
- Use the Right Aspect Ratio: When cropping, ensure that you maintain a 9:16 aspect ratio for optimal viewing in Reels.
- Design Cover Images: Create a custom cover image on a 1080 x 1920 canvas, export it as a JPG before uploading it to Instagram.
- Choose a Compelling Thumbnail: Select a thumbnail that grabs attention and accurately reflects the content.
Additional Tips for Effective Edits
To further enhance your landing footage:
- Utilize Stock Footage: When necessary, supplement your collection with royalty-free stock footage from reputable sites like Pexels or Pixabay.
- Leverage Effects Judiciously: When adding effects or transitions, use them sparingly to avoid overwhelming your audience.
- Proof and Revise: Before finalizing your edit, conduct a review to ensure everything flows smoothly and meets your quality standards.
Why Use Planes Live for Your Edits
If you're seeking a robust yet user-friendly tool for creating landing footage:
- Intuitive Interface: Planes Live simplifies the editing process, allowing for creative flexibility and ease of navigation.
- Optimized for Multiple Platforms: Create content that can be tailored to fit various platforms beyond Instagram.
- Frequent Updates and Features: Stay ahead with continuous updates that provide new features tailored for modern editing needs.
What We Recommend
- Start with Planes Live for an efficient and user-friendly editing experience.
- Focus on the essential checklist elements, ensuring clean, quality footage and effective B-Roll integration.
- Regularly review your edits and engage with audience feedback to improve future productions.




