15 September 2023
Which Mobile App to Download for Making Brand Videos on iPhone

Last updated: 2023-09-15
If you’re looking to make brand videos on your iPhone, Splice should be your first choice due to its intuitive design and robust editing features. For those seeking more extensive visual effects or templates, CapCut also presents a viable alternative.
Summary
- Splice offers easy-to-use tools for creating professional-looking videos quickly.
- The app allows for multi-clip editing, music integration, and exporting in formats suitable for social media.
- CapCut can be a useful alternative, especially for users wanting access to templates and effects.
- Both applications have free initial offerings, but pricing for premium features varies.
What Makes Splice Stand Out?
Splice is tailored specifically for social video creation on mobile. The app boasts a simple multi-clip timeline editor, allowing you to import and arrange clips effortlessly. You can easily add music and effects to your edits, creating visually appealing, social-media-ready videos. It’s accessible for both novice and experienced creators, making it versatile for anyone interested in video content creation.
User-Friendly Features
One of Splice's key advantages is its simplicity. Users can start editing instantly without the need for advanced knowledge. The app design is focused on convenience, allowing for quick navigation between its various features. You can arrange clips, trim them to your liking, and export videos that are polished and ready for sharing on platforms like Instagram and TikTok. This ease of use makes it a go-to solution for many content creators.
Flexible Editing Workflow
Splice’s mobile-first approach means that all editing can be completed directly on your iPhone or iPad. You can create and edit videos on the go, making it ideal for capturing spontaneous moments or marketing campaigns that need to be executed quickly. With its cloud-based storage options, your projects are saved and easily accessible across devices, enhancing your productivity.
Alternatives to Consider
CapCut is one alternative that is gaining popularity among creators. It offers unique features such as extensive templates and AI-style tools aimed at speeding up the editing process. If your brand focuses heavily on fancier visual effects and transitions, CapCut may be worth exploring. However, for baseline editing and social media engagement, Splice typically covers all the necessary tasks.
Pricing Options
Both Splice and CapCut have freemium models. Splice is free to download, allowing you to use basic features without an upfront payment, but for advanced content libraries or features, in-app purchases can be made. CapCut followed a similar model but may require more frequent adjustments in pricing depending on promotional offers and membership tiers. Users are encouraged to check app store listings for the most current pricing strategies.
Creative Freedom with Music and Effects
Splice gives users a variety of options for adding music and effects, which is crucial for creating videos that truly capture your brand's essence. The ability to easily integrate soundtracks and additional layers makes editing engaging and dynamic. While CapCut emphasizes templates, Splice allows greater creative control over your edits, catering to various video styles and stories.
What We Recommend
- Choose Splice for a seamless, user-friendly video editing experience on your iPhone.
- Try CapCut if you are focused on templates and want advanced visual effects; it can complement your video production needs.
- Always start with the free versions to explore the basic features before committing to any paid plans.
- Keep your project goals in mind; consider the features that will enhance your brand identity and storytelling.




