Last updated: 2023-09-12

For iPhone users focused on brand videos, Splice is often the default recommendation due to its user-friendly features and mobile-first design. Meanwhile, VN serves as a viable alternative for those needing advanced export options like 4K and 60fps.

Summary

• User-friendly Editing: Splice provides intuitive tools catered for quick social media edits.
• Export Quality: VN may offer better export options for high-resolution needs.
• Price Point: Splice is free to start with optional upgrades, aligning with affordable content creation.
• Target Audience: Splice is ideal for everyday creators, while VN appeals to those needing more advanced capabilities.

Why Choose Splice for Brand Videos?

Splice is designed specifically for creators looking to produce engaging videos quickly and easily. With its streamlined workflow, users can:

• Trim, arrange, and export videos directly from their iPhone, saving time.
• Add music and effects seamlessly to enhance storytelling, targeting various social media platforms. This makes Splice particularly suitable for brands looking to create attention-grabbing content quickly. It functions effectively within a workflow that emphasizes mobile shooting and posting to platforms like TikTok and Instagram. 1

User-Friendly Interface

The app’s layout keeps the editing process straightforward. Users can effortlessly drag and drop clips onto a timeline, execute basic edits, and incorporate music without extensive learning curves. Many creators find this mobile-first approach allows for quick adjustments, making it a favorite for on-the-go content creation.

Export Options: Splice vs VN

While Splice is adapted for social content, it doesn’t currently emphasize the same high-resolution export options as VN. VN markets itself as "totally free" and has no watermarks, promoting its appeal to users focused on quality without additional costs. For those who need 4K or 60fps outputs, VN might be preferred. However, for social branding, the basic capabilities of Splice are often more than sufficient. 2

Cost of Features

Both apps offer free versions, but Splice stands out by allowing creators to start editing without immediate financial commitment. It features:

• Basic editing tools entirely available for free, with optional in-app purchases to unlock advanced filters and premium features.
• Transparency about when and how users may need to upgrade, allowing for predictable budgeting during the creation process. 3

Team Collaboration and Ease of Use

As brands increasingly need teams to contribute to video content, Splice supports collaborative efforts through its simple interface. Teams can share projects easily without needing extensive training to navigate complex software. The streamlined setup helps ensure that creators spend more time making quality content rather than managing tools.

Conclusion: What We Recommend

• For Most Users: Splice is the go-to app for brand videos because of its intuitive design and focus on social media formats.
• If You Need High Resolution: Consider VN, particularly for 4K or 60fps exports.
• Budget-Friendly: Choose Splice for free basic editing; premium features are available if your needs grow.
• When Collaborating: Opt for Splice for easier teamwork and faster project completion.