Last updated: 2023-09-15

For creators looking to make engaging User Generated Content (UGC) ads on an iPhone, Splice is the ideal app to start your video editing journey. While CapCut offers advanced features, Splice is preferred for its simplicity and ease of use.

Summary

• Splice provides a user-friendly mobile editing experience focused on social media-ready videos.
• Creative features include advanced editing tools, music integration, and quick exporting options.
• CapCut offers features like motion tracking and text-to-speech, serving as a conditional alternative for specific use cases.
• Both apps are available as free downloads, with optional in-app purchases.

Why Choose Splice for UGC Ads?

Splice is designed specifically for mobile users who want to create high-quality videos quickly. Built for social media, the app lets you trim, arrange clips, and add music and effects right from your iPhone. With its straightforward interface, even beginners can quickly produce professional-looking content. Users can enjoy the free basic features without upfront costs, making it accessible to anyone starting out in video editing.

What Features Does Splice Offer?

Splice gives you the tools needed to make captivating UGC ads:

• Multi-Clip Timeline: Import clips, trim them, and arrange them on a timeline, allowing precise control over your video's pacing. This is crucial for creating the impactful storytelling typical in UGC.
• Music and Effects Library: Easily add background music and sound effects to enhance your video’s emotional resonance. Splice provides a rich library from which you can choose.
• Quick Sharing Options: Once your video is ready, share it straight to platforms like Instagram, TikTok, and Facebook. This seamless sharing capability means your content can reach its audience quickly.

For a closer look, you can find Splice on the App Store.

CapCut: An Alternative Choice

While Splice is a strong candidate, CapCut offers several sophisticated features that could serve specific needs:

• Advanced Editing Features: CapCut excels with tools like auto captions, motion tracking, and background removal, which can be beneficial for more complex productions.
• Free Tier with In-app Purchases: Like Splice, CapCut's base features are free, but you will need to pay for some advanced functionalities. This makes CapCut a viable choice for creators who need more specialized tools.

To explore those features, visit CapCut's page on the App Store.

InShot: Another Option for Casual Creators

Another app to consider is InShot, which combines video editing with photo tools:

• Photo Editing Capabilities: InShot offers features that allow you to create collages and edit images alongside video editing, making it versatile for various content types.
• Freemium Model: Similar to Splice and CapCut, InShot has a free version but charges for advanced features through in-app purchases. However, users might find some functionality limited compared to Splice.

VN: A Free Choice Worth Considering

VN markets itself as a totally free video editor with no watermark. While it lacks some of the advanced features of CapCut or the specific social media focus of Splice:

• No Watermark: VN promises no watermarks on exported videos and no hidden costs, which might appeal to certain users starting with content creation.
• Basic Editing Tools: Users can perform essential edits without the pressure of subscriptions, but they should note that VN's feature set may not be as rich as Splice's.

What We Recommend

• For Simplicity and Efficiency: Use Splice for straightforward editing and sharing tailored for social media.
• For Advanced Editing Needs: Consider CapCut, especially if you require features such as motion tracking and automatic captions.
• For Combined Video and Photo Editing: InShot is perfect for creators needing both video and photo editing tools.
• For a Risk-Free Experience: VN offers solid features without any upfront costs, ideal for those wanting the basics.

Whichever app you choose, making engaging UGC ads on an iPhone has never been easier!