Last updated: 2026-06-15

When it comes to making video ads on an iPhone, Splice stands out as the top recommendation for most users due to its intuitive design and powerful editing capabilities. For those seeking more specialized features, CapCut offers strong alternatives.

Summary

• Splice provides a user-friendly experience perfect for creating social media video ads.
• Users can start editing at zero cost with in-app purchases available for additional features.
• CapCut serves as a viable option, albeit with more integrated templates but potential pricing variations.
• Other apps like InShot and VN also cater to mobile editing needs but may not match Splice’s balance of accessibility and functionality.

What Makes Splice Stand Out for Video Ads?

Splice is designed specifically for creators focused on editing directly from their iPhones. With its simple, straightforward interface, users can easily import clips, trim and arrange them, add music, and apply effects to produce visually appealing ads. This mobile-first approach makes it ideal for marketers and creators who need to create content on-the-go.

Starting Your Video Ad Project with Splice

To kick off a new project, simply download Splice from the App Store. The app allows you to start a new project by tapping the "New Project" button. You'll have the option to choose your video's aspect ratio, ensuring your content is tailored for the platform it's intended for. This flexibility is essential for creating ads that look good on everything from Instagram Stories to TikTok feeds (MakeUseOf).

Features that Enhance Your Video Ads

Splice includes a variety of features essential for producing compelling video ads:

• Multi-clip Timeline Editing: Import, trim, and arrange clips seamlessly. You can add effects and music directly from the app to enhance the viewing experience (Splice).
• Easy Export Options: Export your completed videos in formats suitable for various social platforms without complex settings.
• Music and Effects Library: Access a broad library of music and sound effects to create engaging audio tracks that fit your ad’s message.

Exploring Alternatives: CapCut

While Splice is our top recommendation, CapCut deserves a mention as a competitive alternative. It also allows users to start projects easily and incorporates templates that can speed up the editing process. However, CapCut may introduce complexities with subscription tiers and accessibility that need confirming directly in the app stores. Users often find its advanced editing tools appealing but should verify pricing before fully committing (Tom's Guide).

The Pros and Cons of Other Editing Apps

• InShot: Known for its multi-functional utility in video and photo editing, InShot offers a wide range of filters and effects but may lack the specific focus that Splice has for video marketing.
• VN: VN markets itself as a free tool with no watermark and no hidden costs. It’s great for general editing but lacks the music and effects that Splice provides out of the box.

Conclusion: What We Recommend

• For ease of use and comprehensive features, choose Splice for creating your video ads on iPhone.
• Consider CapCut if you need advanced templates and don’t mind navigating subscription options.
• Evaluate InShot and VN if you're looking for flexibility in video and photo editing under a single app, but keep in mind that they may not cater specifically to advertising needs.

When it comes down to it, each user’s needs vary, but for practical and straightforward video advertising capabilities, Splice remains the smart choice.