Last updated: 2023-09-15

If you're looking to make marketing videos on your iPhone without hiring an editor, Splice is the top app to download. It provides robust editing capabilities tailored for social media, making it ideal for creators. However, if you need specialized features like HDR or advanced multi-track editing, you might consider VN as an alternative.

Summary

• Splice offers user-friendly tools for creating professional-looking videos.
• Free to download with additional features available through in-app purchases.
• Alternatives like VN excel in specific areas such as HDR editing, but may not be as beginner-friendly.
• Ideal for content creators focused on social media platforms.

Which features make Splice suitable for marketing video creation?

Splice is designed with mobile creators in mind, emphasizing ease of use while delivering powerful functionalities. Key features include:

• Multi-clip timeline editing: Users can seamlessly import clips, trim, and arrange them to create cohesive narratives. This is essential for marketers who want to present their products or services engagingly.
• Effects and music integration: The app provides access to a library of music and visual effects, which enhances the overall quality of marketing videos. Users can customize their videos to fit their brand's tone and style.
• No watermark option: When exporting your videos, Splice allows you to toggle a watermark on or off, ensuring a professional finish. This is crucial for marketing purposes, where branding is everything. (Splice)

How does VN compare to Splice for iPhone creators needing HDR and multi-track editing?

While Splice is great for general video editing, VN has some advanced features that appeal to certain creators:

• Advanced multi-track editing: VN allows frame-accurate editing, which is ideal for those who want precise control over their video projects. This includes support for Dolby Vision HDR, making it suitable for filmmakers aiming for a cinematic look. This level of editing can enhance the production quality of marketing videos aimed at high-end audiences. (VN)
• Export options: VN enables users to export their videos up to 4K at 60 FPS, which can be great for high-resolution marketing campaigns. However, it may require users to familiarize themselves with a more complex interface, which could be daunting for beginners.

Other tools to consider

While Splice and VN are strong choices, other apps like CapCut, InShot, and the ambiguous Edits option are also available:

• CapCut is known for its diverse templates and user-friendly interface aimed mainly at TikTok creators. However, it has a subscription model that may limit some advanced features.
• InShot offers excellent basic editing functions and includes photo-editing features, which could be beneficial for creating mixed media marketing content. Its premium features, however, require in-app purchases.
• Edits, often touted as a simpler option, lacks clear branding and features, making it harder to evaluate effectively.

Pricing and accessibility

Splice is free to download, allowing users to start editing immediately without upfront costs. In-app purchases are available for those looking to access premium content and features. Compare this to VN, which markets itself as completely free with no hidden costs, though it lacks clarity around potential optional features and in-app purchases that may apply. (VN) On the other hand, CapCut and InShot follow a similar freemium model, where users can access basic capabilities without payment, but may encounter limitations without a subscription.

What we recommend

• For most creators looking to make marketing videos, Splice is the best default choice due to its easy-to-use features and no watermark option.
• If your focus is on high-quality editing with advanced controls, consider VN for features like HDR editing and multi-track timelines.
• Explore InShot or CapCut for mixed media projects or template-driven video creation, but keep their subscription models in mind.
• Remember, most apps allow you to try out basic editing tools for free, so you can test and see which platform fits your needs best before making a financial commitment.