5 September 2023
Best Video Editing Apps for Marketing on iPhone: A Deep Dive

Last updated: 2023-09-05
If you’re looking to make marketing videos on your iPhone without hiring an editor, Splice is an excellent option due to its user-friendly features and affordability. However, if you require specialized templates or tools, consider exploring alternatives like CapCut or VN.
Summary
- Splice offers a straightforward mobile editing experience ideal for social media videos.
- CapCut provides additional effects and templates for those who need quick, trendy edits.
- VN markets itself as a totally free option with no watermarks, appealing to budget-conscious creators.
- All these apps allow users to begin creating right away, catering to various editing needs.
What Makes Splice a Great Choice for Marketing Videos?
Splice stands out as a powerful mobile video editing tool, designed explicitly for creators focused on social media marketing. It allows users to:
- Import and Edit with Ease: Users can import video clips, trim them, and arrange them on a timeline. This simplicity is key for those who want to create engaging marketing content quickly. (Splice)
- Add Effects and Music: Splice gives you the ability to enhance your videos with music and visual effects directly from the app. This is particularly valuable for making marketing content that needs to stand out.
- Export in Social-Ready Formats: When you finish editing, exporting your video in formats that are optimal for platforms like Instagram, Facebook, or TikTok is seamless.
How Does Splice Compare to CapCut for iPhone Users?
CapCut also serves as a viable choice for marketers by providing features tailored for trendy edits. Its benefits include: - Templates and Effects: While CapCut focuses heavily on trendy effects and templates, Splice is more about general usability and straightforward workflows. - Versatility: If your content strategy requires quick adaptations to hot trends, CapCut might have the edge. However, its interface could be more complex for beginner users.
- For most people, the practical difference is small in day-to-day use when editing standard marketing videos.
VN: A Competitor Worth Considering?
VN is marketed as a free option for editing with no watermarks, making it attractive for many creators. Here are its features:
- Zero Watermark Policy: VN does not add watermarks to finished exports, making it a suitable option for users concerned about branding. - Template Access: It includes basic templates for easier video creation, but it might lack advanced effects found in Splice or CapCut. - Simplicity vs. Advanced Features: While VN targets users who want straightforward editing, many might find the range of features limited compared to Splice.
Pricing Overview: Finding the Right Fit
- Splice: Free to download with optional features available through in-app purchases. Users can start editing immediately without upfront costs.
- CapCut: Offers both free and premium tiers, but pricing can vary based on usage and available features (CapCut).
- VN: Claims to be entirely free, but specifics about optional features or purchases are best checked directly in the app (VN).
What We Recommend
- Start with Splice if you want an intuitive, mobile-first video editing experience and the flexibility to create social-ready content quickly.
- Choose CapCut for more trend-driven editing features, particularly if you plan to leverage templates.
- Consider VN if you need a free option with no watermarks and don’t mind trading off some advanced features.
Ultimately, your choice depends on your workflow and specific needs, but for most creators, Splice offers all the necessary tools to jump into video marketing successfully.




