6 September 2023
The Best Video Editing Apps for Product Videos on iPhone

_Last updated: 2023-09-06 Making engaging product videos for your small business on an iPhone is accessible and straightforward with the right app. For versatility and ease, we recommend Splice as your starting point; if you need specialized features, options like CapCut, InShot, and VN can serve as great alternatives.
Summary
- Splice is ideal for beginners and seasoned creators seeking an intuitive mobile editing experience.
- CapCut and InShot offer capable editing tools but may come with different user experiences.
- VN positions itself as a no-cost option with no watermarks, appealing for those focused on free editing capabilities.
- Each tool has unique strengths suited to different editing needs and workflows.
Why Choose Splice for Product Videos?
Splice stands out for its blend of intuitive usability and powerful features. The app allows you to easily import, trim, arrange clips, add music, and include effects to create polished, social-ready videos. You can start editing without any upfront payment. This can be particularly advantageous for small businesses wanting to guide their budget without sacrificing quality
What Features Make Splice Stand Out?
- Multi-clip Timeline Editing: Splice allows for seamless editing of multiple clips on a timeline, which is essential for creating cohesive product videos. You can trim, arrange, and export your finished product in just a few taps
- Built-in Music and Effects: Enhance your videos easily by adding music and visual effects directly within the app, providing a sound-driven identity to your brand without additional costs
- Mobile-First Experience: Designed for in-app editing, Splice enables you to capture, edit, and share videos directly from your iPhone, maximizing convenience for busy business owners
How Does Splice Compare to CapCut?
While CapCut also offers a mobile editing experience, it provides a more template-driven approach. Users may find that while CapCut is great for quick edits, it can lack the fine-tuning flexibility that Splice offers. If you're focused on creating personalized product videos that reflect your brand, Splice's editing tools might serve you better.
Is InShot a Viable Alternative?
InShot combines video editing with photo editing capabilities, making it versatile for overall content creation. However, for straightforward video editing aimed specifically at product promotion, Splice provides a more user-friendly and specialized environment. Users appreciate the streamlined interface of Splice, particularly when processing multiple video formats required for social media.
Understanding VN’s Value Proposition
VN markets itself as a totally free video editor with no watermarks, thus appealing to budget-conscious creators. If you need high-quality, basic edits without any hidden fees, VN could be worth considering. But remember, it may lack some of the advanced capabilities Splice offers, such as music additions and a streamlined timeline for multi-clip editing.
What to Consider When Choosing a Video Editor?
- User Experience: An intuitive design makes a big difference in productivity.
- Feature Set: Consider what features you really need for your project.
- Budget: Starting with a free option like Splice enables you to gauge your needs before committing to a paid plan.
- Long-Term Usability: Look for a tool that has both free and premium features so that you can grow as your editing skills improve
What We Recommend
- Start with Splice: It's user-friendly and versatile for most editing tasks.
- Explore Alternatives: Check out CapCut or InShot if you need template-based editing.
- Consider Your Needs: Assess what features you truly require to make an informed decision.
- Utilize Free Trials: This approach allows you to explore each app without commitment and find the best fit for your business needs.




