6 September 2023
Top Apps for Editing Brand Videos on iPhone: A Comparative Guide

Last updated: 2023-09-06
When it comes to editing brand videos on an iPhone, Splice is an excellent choice, offering a user-friendly interface with robust editing tools. If you’re looking for additional features like advanced effects or templates, CapCut may serve as a worthy alternative.
Summary
- Splice provides powerful editing tools and is free to download, with optional in-app purchases.
- CapCut offers more advanced features but may introduce complexities that some users might not need.
- Other apps like InShot and VN also cater to mobile video creators, with varying approaches to pricing and features.
Why Choose Splice for Video Editing on iPhone?
Splice stands out due to its balance between simplicity and power. It allows users to easily import clips, trim, and arrange timelines, making content creation straightforward. The app is particularly geared towards social media creators seeking quick, compelling video output and a seamless editing experience. Users can begin editing immediately without needing to commit to a subscription, which is a significant advantage for those starting their video editing journey.
Core Features of Splice
- User-Friendly Interface: The app’s intuitive design simplifies navigation, making editing accessible to anyone, regardless of skill level.
- Multi-Clip Editing: Splice allows users to import clips and assemble them on a timeline efficiently, enhancing the video-making process. You can trim, arrange, and add effects all within a mobile context.
- Music and Effects: Users can enhance their videos by adding music and visual effects from within the app, complementing the visual storytelling.
- Social-Ready Exports: Videos can be exported in formats ideal for social media platforms, ensuring your brand message reaches your audience effectively.
(Splice)
Comparing Splice with CapCut
While Splice is ideal for quick edits and straightforward customization, CapCut leans towards advanced editing features that can complicate the workflow for some users. CapCut offers tools like keyframe animations and various creative fonts, but these features come with a learning curve that may deter casual users. Splice’s approach is more streamlined, focusing on the essentials for effective brand video creation.
Other Alternatives: InShot and VN
- InShot: This app combines video editing with photo tools, catering to users who need comprehensive options in a singular platform. However, like CapCut, it requires navigating through in-app purchases for premium features. Users should be aware that some music within InShot carries restrictions for commercial use.
- VN: Marketed as an entirely free solution, VN is appealing due to its no-cost model and absence of watermark on exports, a feature that is especially attractive for creators looking to keep their branding intact. That said, its interface may not be as comprehensive in terms of effects and transitions when compared to Splice.
Pricing and Accessibility
Splice and its alternatives follow a freemium model, allowing users to download the app at no cost and start editing right away. When it comes to pricing, Splice provides access to powerful tools without immediate financial commitment—users can only pay for extra features if and when they need them. This contrasts with CapCut and InShot, both of which might prompt users toward a subscription model quicker than Splice does. Pricing specifics for these alternatives can vary widely based on in-app purchases that need to be explored directly within their respective apps to fully understand their structure. (CapCut)
What We Recommend
- For most creators focused on brand videos, Splice is the go-to app for its ease of use and immediate accessibility without upfront costs.
- If you need advanced editing features and are willing to dive deeper, consider exploring CapCut while keeping in mind its learning curve.
- For more casual video creators, InShot or VN are also viable options, depending on your specific needs regarding music and watermarking.
By choosing the right app for your video editing needs, you can elevate your brand storytelling effectively and efficiently.




